Marketing & Communications Manager

Key Responsibilities

• Lead and develop the Marketing & Communications team, including the Senior Marketing Specialist and Senior Digital Communications Specialist
• Provide clear direction, priorities, and feedback to ensure high-quality output across all marketing and communication efforts
• Conduct regular 1:1 meetings, support professional growth, and ensure team accountability
• Foster a collaborative, high-performing team environment
• Oversee the execution of marketing initiatives across all divisions, ensuring alignment with company goals and priorities
• Review and approve marketing materials, campaigns, and communications to maintain quality and consistency
• Ensure all deliverables meet brand standards and are completed on time
• Lead digital marketing strategy across all channels, including website, SEO, paid advertising, and social platforms
• Oversee development and execution of strategic advertising campaigns designed to increase market visibility, lead generation, and brand awareness
• Optimize performance across SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to improve visibility in both search engines and AI-driven platforms
• Identify opportunities to improve online presence, search rankings, and digital engagement across all markets
• Ensure digital efforts are aligned with regional capabilities, service offerings, and growth priorities
• Support the team in effectively supporting sales and business development efforts with tools, campaigns, and event coordination
• Oversee marketing involvement in trade shows, customer events, and Lunch & Learn programs
• Identify opportunities to better support revenue growth through marketing initiatives
• Maintain consistency in Ryan Fireprotection’s brand, voice, and messaging across all platforms and materials
• Protect and strengthen the company’s brand reputation
• Cross-functional Collaboration
• Work closely with regional leadership, sales, operations, and HR to align marketing efforts with business priorities
• Ensure digital targeting and campaign strategies reflect location-specific services, capabilities, and growth goals
• Act as the primary point of coordination between departments and the Marketing & Communications team
• Ensure clear communication and visibility of marketing initiatives across the organization
• Process & Performance Management
• Establish and refine processes to improve efficiency, consistency, and scalability within the department
• Monitor team performance and ensure accountability across all responsibilities
• Identify opportunities to improve workflows, tools, and overall execution

Qualifications

• 7+ years of experience in marketing, communications, or a related field
• Proven experience leading and developing a team
• Strong background in digital marketing strategy, SEO, paid advertising, and performance optimization
• Experience developing and managing multi-channel marketing campaigns
• Ability to analyze performance data and translate insights into actionable strategy
• Experience supporting sales and business development efforts
• Excellent communication, organization, and leadership skills