Marketing & Communications Manager

Description Marketing & Communications Manager is responsible for creating compelling stories and campaigns to enhance brand awareness, drive engagement, and foster public support for Gathering Place. This position shapes and maintains the public image and brand voice, ensuring consistent and impactful communication. The ideal candidate will have a proven track record in project management and strategic planning and have excellent communication skills. This role will report into the Vice President of Marketing & Engagement. Requirements Responsibilities: Implement comprehensive communication strategies and manage related projects to effectively reach external audiencesDevelop and execute media relations strategies, building relationships with local, regional, and national media outlets to amplify storytellingLead and coordinate campaigns across various channels, ensuring cohesive and strategic messagingOversee the development and execution of creative communications projects, ensuring alignment with strategic goals and maintaining high standards of qualityGuide communication strategies to shape and enhance external perception, driving positive public relations and engagementManage social media platformsWrite, develop, and manage approvals for local press releases, and related media materials related to regional and national brand initiativesAnalyze and report media hits, social media, and activation performance to quantify the effectiveness of campaigns and drive scalable learnings on a regular basisOversee planning and execution of all CRM marketing campaigns (notifications, emails, SMS)Oversee tracking of all the key performance metrics (CTR, open rates, conversions etc.) across channels. Measure and analyze campaign performance and continuously optimize themDevelop marketing plans and strategies for events and target marketsPartner with the regional attractions and tourism teams. Identify opportunities for local content and tourism opportunitiesSupport overall strategic planning across all audiences, including evaluating market opportunities, organizing data and insights, keeping track of competitive advancementsWork with Community Engagement Specialist to implement multicultural marketing strategies and review campaigns to ensure inclusivityIdentify potential media and brand partners who can help amplify larger platform and introduce Gathering Place to new audiencesPartner with team members to conceive and create evergreen contentManage content copy, scripts, and presentations as neededConduct research to stay informed about industry trends, competitor activities, and potential partnership opportunities. Use insights to inform strategy and decision-makingMonitor deliverables, timelines, and budgetsRespond to all media inquiriesCoordinate the development of all print and digital advertisingWrite, edit, and proofread copyWork efficiently in a fast-paced, deadline-driven environmentManage Creative Content Specialist Basic Qualifications Must have marketing or media experience: 2 - 4 yearsBachelor’s degree or higher in marketing, advertising, PR, journalism, or a related fieldExcellent writing skillsProficient in MS Word, Excel, and CanvaEquipped with excellent project management, analytic skills, and proven ability to meet deadlinesMust be aware of current marketing trends in design, digital, consumer products, and brand experiencesMust be a strong team playerPrioritize and manage multiple projects in a dynamic environmentUnderstand analytics and performance trackingSuperior knowledge of social platforms and its native productsAdapt quickly to new technologies and processesOrganized and detail-oriented with an exceptional sense of accountabilityDesire and ability to enhance the Gathering Place brand and uphold Gathering Place values Preferred Qualifications 2+ years of leadership experience a plusMulti-task effectively with attention to detailsA self-starter who is organized, resourceful, and able to take initiativesSolid time-management skills, as work flows in timing and intensityQuick-thinking, strategic, and collaborativePassion for storytelling Physical Requirements Must be able to lift, push, pull and/or carry up to 50 lbs.Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp, and fine hand manipulation tasks (use of tools/keyboard/writing)Must be able to work indoors and outdoors, in varying weather, including extreme heatWork regularly Monday through Friday but with flexibility based on business needs to include weekends, evenings, and holidays