Marketing & Communications Manager

About the role

The Marketing & Communications Manager plays a critical role in shaping and amplifying Foundation for Women Warriors' voice across all channels. This role ensures brand consistency, drives day-to-day content execution, and leads storytelling that elevates FFWW's mission.

Responsibilities

• Content Development & Social Media

• Develop, write, schedule, and publish engaging content across LinkedIn, Instagram, Facebook, YouTube, and emerging channels maintaining a consistent posting schedule aligned with the editorial calendar.
• Schedule and publish workflow, providing editorial guidance and approval before content goes live.
• Monitor and respond to audience messages, comments, and community engagement opportunities across platforms.
• Craft compelling, audience-specific copy tailored to mission-driven stakeholders: donors, corporate partners, veterans, and community supporters.
• Collaborate with program and development teams to highlight initiatives, events, partnerships, and impact stories through strategic digital content.
• Contribute to creative concepting for campaigns including video scripts, digital campaigns, and timely social moments.

• Print & Digital Collateral

• Develop, update, and maintain organizational collateral including flyers, one-pagers, brochures, event materials, impact reports, and annual reports.
• Create visually engaging, branded marketing assets using Canva, Adobe Creative Suite, or equivalent platforms ensuring consistency with FFWW brand standards.
• Aid in the development of professional presentations and slide decks for donor engagement, corporate partnerships, events, and community outreach.
• Collaborate with internal teams to ensure all marketing materials accurately reflect organizational messaging, programs, and impact.

• Communications, Storytelling & Donor Engagement

• Develop, edit, and distribute monthly newsletters, blog posts, and email campaigns designed to engage donors, partners, supporters, and the veteran community.
• Support storytelling for fundraising campaigns, sponsorship initiatives, and community partnerships through compelling written and digital content.
• Ensure all communications consistently reflect FFWW's voice, mission, values, and strategic messaging with particular attention to language that empowers our community.
• Review, edit, and proofread all communication materials for clarity, accuracy, tone, grammar, and brand alignment before publication or distribution.

• Marketing Metrics & Performance

• Track, analyze, and report on performance across channels: email open and click rates, social engagement, follower growth, campaign reach, and content performance.
• Produce a monthly marketing metrics summary - translating data into clear, actionable insights.
• Use analytics to inform content decisions: adjust timing, format, platform emphasis, and messaging based on what the data shows.
• Maintain familiarity with platform-native analytics (Meta, LinkedIn, YouTube) as well as email platform reporting (Mailchimp or equivalent).
• Support tracking of campaign effectiveness tied to fundraising and program enrollment outcomes where applicable.

• Brand Management & Content Organization

• Maintain brand consistency across all communication channels, materials, and platforms to ensure a cohesive organizational presence.
• Uphold editorial standards, messaging tone, language guidelines, and visual identity across internal and external communications serving as the final quality check before assets go public.
• Organize and maintain content libraries, digital asset repositories, templates, and brand resources for streamlined team access.
• Conduct quality assurance reviews of materials to ensure alignment with FFWW branding, formatting, and communication standards.

• Campaigns, Events & Community Engagement

• Lead content development and promotion for FFWW campaigns and events including holiday drives, fundraising initiatives, 5Ks, anniversary milestones, and community outreach activities.
• Develop and coordinate pre-event, live-event, and post-event messaging, collateral, and digital content to maximize reach and engagement.
• Ensure event photos, testimonials, quotes, and multimedia content are captured, organized, and archived for future marketing, storytelling, and reporting use.
• Collaborate with team members and partners to ensure all event communications align with FFWW branding, mission, and audience goals.

Qualifications

• 7+ years of experience in marketing, communications, journalism, or nonprofit storytelling.
• Exceptional writing and editing skills with the ability to adapt tone, voice, and format for varied audiences donors, partners, veterans, and the general public.
• Experience managing social media channels for an organization or brand, including content strategy, community engagement, and scheduling.
• Proficiency in Canva and/or Adobe Creative Suite; comfort producing polished branded materials independently.
• Demonstrated ability to track and report on marketing performance metrics; comfort working with platform analytics and email reporting tools.
• Strong organizational and project management skills with the ability to manage multiple concurrent deadlines in a fast-paced environment.
• Experience reviewing, editing, and approving content produced by others with a sharp editorial eye for quality, accuracy, and brand alignment.
• Ability to work independently and collaboratively within a lean mission-driven team.

Preferred

• Knowledge of the veteran, military, or nonprofit sector.
• Experience supervising or directing the work of marketing staff or contractors.
• Video scripting, basic editing, or short-form video content creation (Reels/TikTok) experience.
• Experience with Mailchimp or similar email marketing platforms.

Desired Attributes

• Mission-driven with a genuine passion for empowering women veterans.
• Creative thinker with an eye for design, narrative, and strategic storytelling.
• Self-starter who thrives in a dynamic, lean-team environment.
• Detail-oriented, dependable, and known for consistent follow-through.
• Comfortable holding the line on brand and quality standards even under time pressure.
• Value to FFWW This role ensures that FFWW's day-to-day marketing and communications engine remains active, consistent, and mission aligned. By producing high-quality content including impact stories, annual reports, donor campaigns, and social media and supervising the execution layer below, the Marketing & Communications Manager strengthens the organization's visibility, credibility, and connection to donors, partners, and the women veterans we serve.