Marketing & Communications Manager

Consumer Marketing & Brand Growth

• Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers.
• Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers.
• Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning.
• Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement.
• Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns.
• Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion.
• Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty.

Brand Copy & Content

• Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility.
• Create high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms.
• Create content that supports both consumer education and provider engagement.
• Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
• Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment.

B2B Growth Marketing

• Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs.
• Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses.
• Partner with Sales to support lead generation efforts, nurture programs, and provider communications.
• Aid in trade marketing initiatives, educational campaigns, and industry event communications.

Marketing Operations & Analytics

• Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences.
• Build and execute email and SMS campaigns that drive engagement, retention, and conversion.
• Support lead management, MQL tracking, and sales alignment initiatives.
• Build reporting dashboards and analyze campaign, funnel, and customer performance metrics.
• Translate marketing data into actionable insights that improve campaign performance and customer engagement.

Communications & Brand Support

• Support development of campaign messaging, brand narratives, and outward-facing communications.
• Write and maintain website content that reflects current campaigns, products, and brand initiatives.
• Develop internal communications including product launches, campaign updates, and organizational announcements.
• Support event, activation, and experiential marketing communications.
• Maintain press materials, fact sheets, brand resources, and marketing assets.
• Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in consumer marketing, digital marketing, brand marketing, communications, or a related field.
• Demonstrated experience developing B2C marketing campaigns focused on brand awareness, customer acquisition, engagement, and demand generation.
• Exceptional writing, editing, and storytelling skills with the ability to adapt messaging across both consumer and professional audiences.
• Experience creating marketing content across email, SMS, websites, landing pages, digital advertising, and campaign assets.
• Experience supporting paid media initiatives across platforms such as Google, Meta, Pinterest, or similar channels.
• Proficiency with HubSpot, including workflows, automation, segmentation, email marketing, and reporting.
• Strong understanding of customer journeys, lifecycle marketing, and retention strategies.
• Ability to analyze marketing performance metrics and translate data into actionable recommendations.
• Highly organized with strong project management and time management skills.
• Ability to manage multiple priorities and work independently in a fast-paced environment.
• Strong collaboration skills with the ability to partner effectively across marketing, sales, events, social media, and leadership teams.

Preferred Experience

• In the aesthetics, skincare, beauty, wellness, or healthcare industries.
• Experience marketing to both consumer (B2C) and professional/provider (B2B) audiences.
• Familiarity with SEO, AEO, GEO, and evolving AI-driven search and content optimization practices.
• Experience with customer retention, loyalty, or lifecycle marketing programs.
• Experience supporting product launches, experiential marketing, or consumer brand campaigns.
• Familiarity with marketing analytics platforms, dashboards, and attribution reporting.

Key Competencies

• Consumer-first mindset with a passion for building brands and driving demand.
• Strong creative thinking and storytelling abilities.
• Excellent written and verbal communication skills.
• Analytical and data-driven approach to marketing decisions.
• Attention to detail and commitment to brand consistency and quality.
• Ability to balance strategic thinking with hands-on execution.
• Proactive, resourceful, and solutions-oriented.
• Adaptable and comfortable working in a fast-paced, evolving environment.
• Strong business acumen with an understanding of how marketing impacts commercial outcomes.

Pay

Geneo offers a competitive base salary ranging from $80,000 to $90,000 annually, depending on experience and qualifications.

Schedule

Geneo provides full health benefits, including medical, dental, vision, FSAs, and HSAs. Additionally, we offer Basic Life/AD&D and Long-Term Disability coverage at no cost to you!

Benefits

We also provide a 401(K) plan with an employer match & did we mention, facials!

Core Values

The A-B-C of Geneo: