Marketing Manager

Key Responsibilities

• Aid in planning, developing, and executing all Lane Automotive initiatives.
• Create and maintain a twelve-month calendar of all Marketing initiatives, including advertising, co-op, and social media for all Lane Automotive brands.
• Participate in developing and maintaining Marketing and Sales goals.
• Serve as the point of contact for all vendors and partners involved in marketing campaigns, including customers, suppliers, and media partners.
• Review industry trade publications and news outlets for competitive information, innovative/creative ad content, and technologies.
• Create and monitor reports to measure performance.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Oversee all co-op advertising budgets to ensure profitability and deliverables that meet partner expectations.
• Manage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives to enhance awareness of Lane Automotive's family of brands, drive traffic, and establish a unique brand identity.
• Create and maintain a digital media calendar in collaboration with the Creative Team.
• Work with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.
• Maintain private brand websites by conducting regular SEO audits, recommending and implementing optimizations, and making timely website updates in coordination with internal and external teams.
• Analyze and report on campaign performance, providing insights for future optimization.
• Monitor own work to ensure quality, apply feedback to improve performance, and identify opportunities to enhance and promote quality.
• Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
• Conduct employee performance evaluations, issue disciplinary action, and consistently enforce company policies as outlined in the employee handbook.
• Develop and grow team (direct reports) by setting clear, achievable performance goals and offering actionable feedback to support Team Members' career growth and improve overall productivity.

Qualifications

• Bachelor’s degree in marketing, communication, or a related field.
• 5-7+ years of experience in marketing and/or sales experience with a working knowledge of the automotive aftermarket industry.
• Demonstrated leadership activity in similar roles or organizations.
• Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar.
• Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and YouTube Ads.
• Experience managing social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Experience in digital media and traditional media buying is a plus.
• Experience working with SEO management software/tools is a plus.
• Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.
• Strong quantitative and analytical skills.
• Proficient with Microsoft Office Suite and other job-related equipment and software.
• Excellent verbal and written communication skills.
• Ability to read, analyze, and interpret data.
• Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.
• Ability to work with minimum supervision/guidance and must be self-directed.
• Excellent problem-solving skills and sound judgment.
• Ability to develop and foster business relationships.
• Ability to perceive, use, understand, manage, and handle emotions.
• Ability to understand own thoughts, feelings, and actions; and how they influence own behavior and impact others.
• Willingness to participate in Company designated training.
• Must have knowledge of and comply with the policies and procedures contained in the company handbook.
• Must be able to maintain confidentiality.
• Must be able to practice safe work habits.