Marketing Manager

Responsibilities

• Partner with sales and marketing leadership to develop and align marketing strategy with overall business goals
• Build and maintain strong relationships with cross-functional stakeholders across marketing, digital, and IT teams
• Manage and optimize marketing automation platforms to ensure proper configuration and performance
• Design and execute automated campaigns across the customer lifecycle, including email, lead nurturing, and workflows
• Oversee data management within automation tools, including segmentation, list management, and data quality
• Analyze campaign performance, track key metrics, and provide actionable insights to stakeholders
• Continuously optimize campaigns and processes to improve efficiency and results
• Collaborate with channel and content teams to execute digital marketing strategies across key customer touchpoints
• Support lead generation and nurturing strategies across digital channels
• Align digital marketing initiatives with product priorities and business objectives
• Enhance customer experience and satisfaction across digital platforms
• Gather stakeholder feedback to refine strategies and drive continuous improvement

Requirements

• Bachelor’s degree in marketing, business, or related fields.
• 5+ years of email marketing/automation experience
• Working knowledge of CRM, Microsoft Dynamics, Salesforce, XML, HTML, JSON, ODATA, CSS, Chrome Developer Tools, Power BI, and JavaScript is preferred
• Experience implementing multi-platform digital marketing campaigns, content writing, developing campaigns for B2B companies