Marketing Manager

About the role

We are seeking a B2B marketer to join our dynamic team. This role will focus on email marketing, events, lead acquisition, and content marketing to support our core marketing team.

Responsibilities

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
• Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
• Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
• Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution.
• Make website and landing page updates to support marketing campaigns and content promotion.
• Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
• Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs.
• Collaborate with the SDR and sales team to support lead engagement and campaign follow-up.
• Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.

Requirements

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities.
• Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools.
• Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials.
• Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment.
• Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics.
• Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred.

Qualifications

• Curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

Skills

• Strong understanding of B2B marketing principles and best practices.
• Proficiency in email marketing platforms and tools.
• Experience with content creation and management.
• Ability to analyze data and optimize campaigns.
• Excellent communication and collaboration skills.

Benefits

• Career Growth: Mentorship programs, leadership academies, shaping company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Flexible PTO: Take the time you need, when you need it.
• Health Coverage: Medical, dental, and vision plans for you and your family.
• Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
• 401K with Match: Secure your future with our company-matched retirement savings.
• Paid Parental Leave: Support for new parents during life’s special moments.
• Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
• Pet Insurance: Care for your furry family members.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
• Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
• Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
• In-Office Perks: Enjoy catered lunches for our in-office team.

Pay

$75,000—$90,000 USD

Schedule

Full-time