Marketing & Communications Manager

About the role

The Marketing and Communications Manager plays a crucial role in supporting various institutional priorities through strategic marketing and communications initiatives.

Responsibilities

• Translate strategies into integrated campaigns, communications plans, content calendars, and finished deliverables across web, social media, email, print, events, and multimedia channels.
• Write, edit, and coordinate mission-centered content for admissions, advancement, institutional communications, social media, web, Webb magazine, and other school publications.
• Manage day-to-day social media planning and execution, including editorial planning, content creation, publishing, community monitoring, analytics, and recommendations for growth and engagement.
• Support the planning and production of Webb magazine by coordinating with copywriters, reviewing drafts, managing timelines, and ensuring content aligns with Webb’s voice, brand, and institutional priorities.
• Support website content updates in coordination with the Marketing and Communications team, helping ensure content is accurate, relevant, clear, and aligned with institutional messaging.
• Collaborate with colleagues across Webb and the Raymond M. Alf Museum to support institution-wide initiatives, internal communications, event promotion, presentations, leadership communications, and other key institutional messages.
• Aid in the development and execution of media relations efforts, including drafting press materials, coordinating story opportunities, and supporting outreach as directed.
• Cook up with external vendors, freelancers, copywriters, designers, photographers, and other creative partners to produce high-quality marketing and communications materials.
• Track, analyze, and report on campaign, website, email, and social media performance, using insights to improve content, channel strategy, and audience engagement.
• Serve as a day-to-day steward of Webb’s brand voice, messaging, and visual standards across channels.

Qualifications

• Bachelor’s degree with a focus on marketing, communications, or equivalent fields of study.
• Minimum 5 years of experience in a related field or role, preferably in an independent school environment or other nonprofit, mission-driven organization.

Skills

• Strong writing, editing, and storytelling skills across digital and print platforms.
• Demonstrated experience executing integrated marketing campaigns.
• Experience managing social media strategy and content development.
• Strong organizational and project management skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Familiarity with website content management systems and digital marketing tools.
• Experience working with external vendors, freelancers, and creative partners.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva.