Marketing Business Analytics Data Analyst, Marketing - Lakeland

Primary Responsibilities

• Complete (ad hoc) Analytical requests that provide data driven business insights and recommendations.
• Reporting, including development of interactive dashboards.
• Mining vast amounts of data to build analytical datasets using programming skills in SQL, R, or Python.
• Developing interactive dashboards to inform leadership and enable data-driven decisions using Power BI, and/or Tableau.
• Developing descriptive analytical tools/models to answer the questions “why are Sales what they are? Why are customer behaviors changing? Where are customers coming from or going to? What is the underlying cause of good or bad performance?” using various business intelligence tools, including Alteryx, Power BI, Tableau, and other tools for advanced data analysis and visualization.
• Responsible for the development, execution, deployment of analytical solutions into production, and improvement of team data asset production processes, weekly reporting, QC/data validation, gathering info from SMEs.
• Participating as the primary analytical support for data driven cross-functional strategic initiatives.

Required Qualifications

• Bachelor’s degree in Data Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience (if applicable).
• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting.
• 1-year analytical experience: Writing SQL; OR Conducting Financial performance analysis; OR writing R code or similar functionality within other statistical tools.
• For recent College Graduates, these requirements can be satisfied by relevant coursework.
• Strong knowledge of Data analysis techniques
• Advanced knowledge of mathematics and statistics.
• Accounting and/or Finance knowledge (basic knowledge of accounting principles).
• Data visualization and Story telling.
• Knowledge of SQL based applications.

Preferred Qualifications

• MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business.
• Meet minimum requirements and have 3+ years of analytics work related experience.
• Have knowledge of Tableau or Power BI.

Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
• An opportunity to purchase additional shares of our privately-held stock.
• 401(k) retirement savings plan.
• Group health, dental and vision plans plan.
• Paid Time Off.
• Paid Parental Leave.
• Short- and long-term disability insurance.
• Tuition reimbursement.
• Free hot lunches (buffet-style) at facilities with a cafeteria.
• Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/

Potential Annual Pay with Bonus

Your potential annual pay with bonus is listed above. Please note that the actual amount may vary based on your location and other factors.