Marketing, Brand & Project Coordinator

About the role

The Marketing Analyst & Project Coordinator supports the planning, execution, and tracking of marketing campaigns and advertising initiatives. This role helps ensure brand consistency, increases audience engagement, and drives awareness through digital, print, and community-based marketing efforts.

Responsibilities

• Marketing Analytics & Strategy

  • Optimizing acquisition funnels, scaling paid campaigns, and enhancing organic visibility for healthcare SEM, PPC, paid social ads, funnel optimization, lead generation, campaign planning & targeting
  • Analyze campaign performance across digital, referral, and community outreach channels
  • Track KPIs such as patient acquisition cost, conversion rates, referral sources, and ROI
  • Develop dashboards and reports to present insights to leadership
  • Identify trends, gaps, and opportunities in patient and provider marketing funnels
  • Support market research, competitive analysis, and service line growth initiatives
  • Use data to recommend budget allocation and channel strategy

• Marketing Project Management

  • Designed data-backed healthcare marketing campaigns using behavioral triggers and lead-score models, improving consultation-ready leads
  • Manage multiple marketing campaigns and projects simultaneously
  • Create project timelines, workflows, and task assignments
  • Cross-functional teams (clinical leaders, operations, recruiting, compliance)
  • Ensure projects are delivered on time, on budget, and aligned with brand standards
  • Maintain project tracking systems and status reports
  • Campaign Execution Support
  • Managed paid campaigns across Zocdoc, Google Ads, Meta and healthcare inventory networks, reallocating budgets toward high-intent keywords and improving acquisition efficiency
  • Collaborate on digital marketing efforts including email, social media, paid ads, and SEO initiatives
  • Support development of marketing materials (flyers, provider outreach materials, internal campaigns)
  • Coordinate vendor relationships (design, media buying, web services)
  • Affiliate with event marketing, community outreach campaigns, and referral network growth

• Healthcare & Compliance Focus

  • Ensure marketing activities align with healthcare advertising regulations and compliance guidelines
  • Support initiatives related to provider recruitment marketing and service expansion
  • Maintain patient privacy considerations (HIPAA awareness in marketing communications)

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred
• 2+ years of marketing analytics, marketing operations, or campaign management experience
• Experience managing projects with multiple stakeholders
• Strong data analysis skills (Excel, Google Sheets, BI dashboards, or marketing analytics tools)
• Ability to translate data into actionable marketing strategy

Benefits

Competitive Compensation including ability to earn share options

Opportunities for professional growth and development

Collaborative and supportive work environment