Marketing Automation QA Specialist (Salesforce Marketing Cloud)

About the role

We are seeking a Marketing Automation QA Specialist with expertise in Salesforce Marketing Cloud (SFMC) to support the development, testing, and quality assurance of personalized omnichannel marketing campaigns. This role will be responsible for ensuring the accuracy, functionality, and flawless execution of marketing programs across email and digital channels. The ideal candidate will possess strong SFMC platform knowledge, excellent documentation and QA skills, and the ability to collaborate effectively with technical and business stakeholders in a fast-paced environment.

Responsibilities

• Perform quality assurance testing and validation for complex omnichannel marketing campaigns, including email builds, automations, SQL queries, customer journeys, and audience segmentation.
• Ensure the accurate, timely, and error free implementation, testing, and deployment of campaigns within Salesforce Marketing Cloud.
• Execute comprehensive QA processes for campaign assets, workflows, data integrations, and personalization logic.
• Create, maintain, review, and distribute quality control documentation to support campaign delivery and compliance requirements.
• Participate in Agile ceremonies and contribute to continuous process improvement initiatives.
• Maintain project and QA documentation in accordance with established document management policies and procedures.
• Identify process gaps, recommend improvements, and implement enhancements to QA standards and workflows.
• Collaborate closely with Architects, Project Managers, Program Managers, Marketing Operations teams, and other stakeholders to ensure successful project delivery.
• Monitor project timelines, communicate risks proactively, and provide regular status updates to leadership.
• Stay current on marketing automation, email marketing, CRM, and customer engagement best practices, bringing new ideas and recommendations to the team.
• Support a culture of collaboration, innovation, accountability, and operational excellence.

Requirements

• Salesforce Marketing Cloud Email Specialist Certification required.
• 3+ years of experience in database marketing, CRM, email marketing, digital marketing, direct marketing, or personalized customer engagement programs.
• Minimum 2 years of hands-on experience in campaign execution, marketing automation QA, or technical quality assurance.
• Experience with Salesforce Marketing Cloud, Journey Builder, Automation Studio, and Contact Builder.
• Working knowledge of SQL, AMPScript, HTML, CSS, and JavaScript.
• Strong understanding of email marketing, CRM, customer journey orchestration, and marketing automation best practices.
• Exceptional attention to detail with proven quality assurance and documentation experience.
• Ability to manage multiple priorities and projects simultaneously in a deadline driven environment.
• Strong analytical and problem-solving skills with the ability to identify issues and recommend solutions.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work independently while collaborating effectively with cross functional teams.
• Strong client service mindset and ability to communicate effectively with both technical and nontechnical stakeholders.
• Proficiency with Microsoft Excel and data analysis concepts.
• Bachelor's degree required.
• This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.