Marketing Automation Specialist – Salesforce Marketing Cloud

About the Role

Altec is looking for a hands-on Marketing Automation Specialist in Birmingham, AL who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.

Responsibilities

• Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)
• Execute campaigns across Email Studio, Mobile Studio, and CloudPages
• Develop lead nurturing workflows and always-on programs that reduce manual campaign work
• Run A/B testing on subject lines, content, and send timing to improve performance
• Create and maintain audience segmentation using Contact Builder and data extensions
• Write SQL queries to support targeting, data transformations, and campaign logic
• Maintain data quality, subscriber health, and consent management
• Support lead routing, campaign triggers, and customer lifecycle segmentation
• Administer Salesforce Marketing Cloud including users, business units, and configuration
• Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)
• Support integrations with Salesforce CRM and other enterprise systems
• Troubleshoot automation issues, data discrepancies, and platform errors
• Monitor journey and campaign performance to identify improvement opportunities
• Turn campaign results into clear recommendations for targeting, messaging, and timing
• Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence
• Continuously refine automation programs to improve performance and efficiency
• Partner with marketing teams to translate campaign ideas into scalable automation solutions
• Work with sales and data teams to align campaigns with pipeline and lifecycle goals
• Document processes and create repeatable frameworks for campaign execution
• Train and support marketing users on SFMC best practices
• Some travel up to 25% may be required
• Be a team player with a positive, professional attitude
• Exercise prudent judgment in carrying out all aspects of the position
• Follow up, follow through, and double-check all tasks to ensure completion and accuracy
• Continuously develop knowledge of and follow applicable processes & procedures
• Ensure customer satisfaction for both external and internal customers
• Be proactive in solution determination and data dissemination
• Maintain high attention to detail for all tasks to ensure effectiveness and credibility

Requirements

• Applicable Bachelor’s Degree required
• 4+ years of experience required (Salesforce Marketing Cloud or similar platforms)
• Applicable Master’s degree counts as one year of experience, not to exceed one year in total
• Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio
• Working knowledge of SQL for segmentation and data management
• Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)
• Understanding of lifecycle marketing, lead nurturing, and campaign automation
• Ability to troubleshoot technical issues and data problems quickly

Nice to Have

• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)
• Experience with HTML, CSS, or AMPscript
• Experience in a B2B marketing environment
• Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence

What Success Looks Like

• Campaigns shift from manual execution to automated journeys
• Audience targeting is accurate, consistent, and scalable
• Marketing teams can launch campaigns faster with fewer errors
• Automation programs continuously improve through testing and optimization
• SFMC runs reliably and supports business growth

Benefits

• Medical, Dental, Vision and Prescription Drug Program
• Retirement 401(k) Traditional or Roth Program Options with Company Match
• Vacation and Holidays
• Parental Leave
• Short Term and Long Term Disability Leave
• Flexible Spending Accounts
• Tuition Assistance Program
• Employee Assistance and Mental Health/Substance Abuse Program
• Life Insurance, Accidental Death and Dismemberment Insurance
• Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
• Additional Wellness Programs and Rewards

About Altec

Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. Altec Values (in alphabetical order): Customer First, Enjoyment of Work, Family, Financial Stability, Integrity, People are our Greatest Strength, Quality, Spiritual Development, Teamwork.