Email Automation Specialist - Salesforce Marketing Cloud

This is a Fully Remote Job About Our Client:This team operates within the digital marketing industry, focusing on delivering personalized customer experiences through advanced marketing automation. They address the challenge of engaging diverse customer segments by implementing sophisticated automation workflows and data-driven strategies. Their approach supports scalable audience segmentation and dynamic content personalization, contributing to measurable marketing outcomes for their clients. About the Opportunity:The EMAIL AUTOMATION SPECIALIST - SALESFORCE MARKETING CLOUD is responsible for designing and executing complex marketing automation workflows that enhance personalized customer engagement. This role collaborates closely with marketing and user experience teams to optimize campaign performance and drive strategic audience segmentation. The position contributes directly to the effectiveness and quality of marketing campaigns, playing a key part in achieving organizational marketing goals. Responsibilities:Design and implement automation workflows using complex triggers and audience creation methodsPlan customer lifecycle touchpoints and segmentation strategies collaborativelyCommunicate effectively with stakeholders to align on automation strategies and objectivesMonitor and optimize active workflows to ensure performance and qualityMaintain data models to support scalable segmentation and dynamic contentEnsure compliance with legal standards and industry best practicesPerform additional duties as assigned Requirements:Minimum 4 years of relevant experience preferredAt least 3 years working with Salesforce Marketing Cloud Engagement and AMPscriptExperience with relational databases and SQLWorking knowledge of HTML and CSS for email build supportUnderstanding of email marketing metrics and KPIsStrong written, verbal, and visual communication skillsExcellent problem-solving skills and attention to detailUp-to-date knowledge of email marketing and automation trends Nice to have:Experience with other Email Service Platforms such as Klaviyo or ActiveCampaignKnowledge of cross-inbox and cross-device email compatibilityUnderstanding of email authentication protocolsFamiliarity with web analytics tools like Google Analytics Pay Range and Compensation Package:Salary range: $70,000 to $85,000 Benefits & Perks:Health insurance401(k) retirement savingsGenerous paid time offFlexible schedulingRemote-first cultureProfessional development opportunitiesEmployee referral program Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.