Salesforce Marketing Cloud Marketing Automation Specialist
EITACIES Inc. · Austin, TX · 1 mo ago
On-siteEngineeringFull-time
Responsibilities
- BUILDING AND MANAGING EMAIL AND SMS CAMPAIGNS IN SALESFORCE MARKETING CLOUD
- CREATING CUSTOMER JOURNEYS USING JOURNEY BUILDER
- DEVELOPING AUTOMATIONS, AUDIENCE SEGMENTS, AND DATA EXTENSIONS
- WORKING WITH DATA CLOUD TO SUPPORT AUDIENCE ACTIVATION AND PERSONALIZATION
- USING AMPScript, SQL, AND SSJS TO DELIVER DYNAMIC CUSTOMER EXPERIENCES
- RUNNING A/B TESTS AND HELPING IMPROVE CAMPAIGN PERFORMANCE
- MONITORING CAMPAIGN HEALTH, ENGAGEMENT, AND DELIVERABILITY
- SUPPORTING ONBOARDING OF NEW BRANDS AND CUSTOMER DATA SOURCES
- PARTNERING WITH STAKEHOLDERS ACROSS MARKETING AND TECHNOLOGY TEAMS TO SOLVE BUSINESS PROBLEMS
- MANTAINING HIGH STANDARDS AROUND QA, COMPLIANCE, AND CAMPAIGN EXECUTION
Requirements
- 5+ YEARS OF HANDS-ON SALESFORCE MARKETING CLOUD EXPERIENCE
- STRONG EXPERIENCE WITH EMAIL STUDIO, JOURNEY BUILDER, AUTOMATION STUDIO, AND MOBILE STUDIO
- EXPERIENCE BUILDING AUDIENCE SEGMENTS, DATA EXTENSIONS, AND AUTOMATED MARKETING WORKFLOWS
- WORKING KNOWLEDGE OF AMPScript, SQL, AND SSJS
- SALESFORCE MARKETING CLOUD EMAIL SPECIALIST CERTIFICATION
- STRONG COMMUNICATION SKILLS AND ABILITY TO WORK ACROSS MULTIPLE TEAMS
- SOMEONE WHO CAN MANAGE MULTIPLE PROJECTS WITHOUT SACRIFICING QUALITY
Nice to Have
- MARKETING CLOUD CONSULTANT OR DEVELOPER CERTIFICATION
- SALESFORCE AI ASSOCIATE CERTIFICATION
- Data Cloud experience
- EXPERIENCE SUPPORTING LARGE-SCALE CUSTOMER ENGAGEMENT PROGRAMS
- EXPERIENCE WITH API INTEGRATIONS AND MARKETING DATA WORKFLOWS