Salesforce Marketing Automation Specialist

Responsibilities

• Build, manage, and optimize Salesforce Marketing Cloud Journeys, including automated drip campaigns tailored to prospective homebuyers.
• Develop and execute email, SMS, and multi-channel marketing campaigns using Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio, etc.).
• Segment audiences based on buyer behavior, demographics, and sales funnel stage to deliver personalized messaging.
• Collaborate with sales teams to ensure marketing automation aligns with lead management workflows in Salesforce CRM.
• Monitor campaign performance, analyze data, and provide insights to improve conversion rates and customer engagement.
• Maintain data hygiene and ensure accurate syncing between Salesforce CRM and Marketing Cloud.
• Create A/B tests, optimize messaging, and refine customer journeys based on performance metrics.
• Support the development of marketing strategies that attract and nurture potential homebuyers across digital channels.
• Ensure compliance with email regulations and internal data-privacy standards.

Qualifications

• 2+ years of experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Strong understanding of Salesforce CRM, lead management, and customer lifecycle marketing.
• Proven experience creating drip campaigns, automated journeys, and segmentation strategies.
• Ability to analyze marketing data and translate insights into actionable improvements.
• Experience working in real estate, homebuilding, or a similar high-consideration consumer industry is a plus.
• Strong communication skills and the ability to collaborate across departments.
• Salesforce certifications (Marketing Cloud Email Specialist, Marketing Cloud Administrator, etc.) are a plus.

Preferred Skills

• Knowledge of HTML/CSS for email template editing.
• Experience with SMS marketing platforms within Marketing Cloud.
• Familiarity with homebuyer behavior, sales cycles, or real estate marketing.
• Ability to manage multiple projects and deadlines in a fast-paced environment.