Marketing Automation Specialist

About the role

This role serves as an experienced professional contributor supporting marketing automation execution across the Americas region. It involves configuring, building, testing, and deploying email campaigns, landing pages, and automated workflows in Adobe Marketo.

Responsibilities

• Configure, build, test, and deploy email campaigns, landing pages, and automated workflows in Adobe Marketo, focusing on accuracy, consistency, and quality execution.
• Execute marketing automation activities in alignment with regional standards, priorities, and timelines established by senior marketing leadership.
• Support country marketing teams and regional Marketo super users by providing hands-on technical assistance and troubleshooting execution-related issues.
• Affirm accurate audience segmentation, correct data inputs, and rigorous quality assurance and validation during campaign execution.
• Identify and escalate execution issues as needed, applying problem-solving skills to resolve clearly defined problems.
• Assist with maintaining and updating templates, workflows, and documentation to support consistent execution across markets.
• Collaborate with digital operations and CRM teams to support data integration and reliable campaign delivery.
• Ensure compliance with global data privacy, governance, and brand standards across all automation activity.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Typically 3–5 years of experience in marketing automation or digital marketing execution roles.
• Demonstrated hands-on experience using Adobe Marketo for campaign execution, workflow configuration, and reporting is required.
• Adobe Marketo hands-on experience is required.
• Adobe Marketo certification is preferred, but not required.
• Experience working in a regional or multi-market environment is a plus.
• Bilingual Spanish is highly preferred.

What We Offer

DHL offers competitive compensation, comprehensive benefits, learning and development opportunities, and the chance to work within a globally recognized organization committed to employee engagement and growth.