Marketing Automation Specialist
Tential Solutions · Washington, DC · 3 wk ago
RemoteRemoteInformation TechnologyContract
Here’s What You Will Be Doing
- Deploy ad-hoc and recurring email campaigns for a variety of stakeholders using the Eloqua Marketing Automation Platform.
- Create and execute automated campaigns based on gathered business requirements.
- Build emails, landing pages, and forms within Eloqua using WYSIWYG and HTML editors.
- Use the email review and approval process (test, proof, gather feedback, gain approval).
- Manage and coordinate the team’s email marketing calendar.
- Assist with analysis of campaign metrics and provide actionable insights to stakeholders.
- Build and maintain relationships with internal partners and stakeholders.
Desired Skills And Experience
- Bachelor's degree in Marketing, Business, IT or a related field.
- Minimum of 2 years of experience in digital marketing or IT with a focus on Marketing Automation.
- Proficiency with Marketing Automation Platforms (Eloqua, Marketo, Pardot, etc.) is a must. Oracle Eloqua proficiency is a major plus.
- Basic coding experience is a plus (HTML, CSS, JavaScript).
- Working knowledge of major LLMs, including Copilot and Claude is a plus.
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
- High-level written and verbal communication skills are a must.