Email Marketing Automation Specialist

About the role

Reporting to the Associate Director, Email Marketing and Automation, the Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to support Fordham University’s communications and enrollment goals. This role requires a strong grasp of marketing automation principles and expert technical skills with Salesforce Marketing Cloud (SFMC). As part of an integrated, cross-functional marketing team, the specialist will use Marketing Cloud’s features, such as personalized communication journeys (Journey Builder) and audience segmentation, to support internal and external communications as well as the onboarding of email editors across campus with email best practices in mind.

Responsibilities

• Collaborates with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
• Maps out complex communication journeys within Salesforce Marketing Cloud using Journey Builder, considering various audience segments and campaign goals.
• Stays current with email marketing best practices, industry trends, and Salesforce Marketing Cloud updates to ensure innovative and effective campaign execution.
• Designs, builds, and deploys a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Marketing Cloud.
• Develops and manages AMPscript or SSJS for dynamic content, personalization, and conditional logic within emails.
• Creates and manages custom data extensions.
• Ensures all email communications adhere to brand guidelines, accessibility standards, and CAN‑SPAM regulations.
• Develops and implements A/B testing strategies for subject lines, content, calls‑to‑action, and send times to optimize performance.