eMail Marketing & Automation Specialist

Milwaukee, Wisconsin, USA (onsite position)

About the role

The eMail Marketing & Automation Specialist leads execution and operational management of Komatsu’s end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). This role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.

Responsibilities

• Configure and deploy trigger-based and lifecycle journeys within AJO
• Build, validate, and maintain AEP audience segmentation logic
• Govern suppression, consent, and CRM routing accuracy
• Execute campaign deployments and validate operational readiness
• Monitor automation performance, delivery health, and stability
• Maintain structured documentation of workflows, configurations, and QA validation

Decision Authority

• Exercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework
• Ensures readiness, compliance, and segmentation accuracy prior to campaign activation

Key Activities

• Configure automation workflows in AJO
• Build and validate AEP audiences
• Perform QA on suppression and consent enforcement
• Deploy campaigns and monitor delivery stability
• Troubleshoot routing, segmentation, or eligibility issues
• Maintain structured journey documentation

Notifications Engine Configuration & Stability

• Configure trigger-based journeys tied to behavioral or system events
• Validate event ingestion, eligibility rules, and audience entry logic
• Maintain suppression lists and consent enforcement governance
• Validate CRM routing logic and field-level mapping integrity
• Document configuration changes and maintain audit traceability

Campaign & Journey Execution

• Develop dynamic, modular email templates
• Configure decision logic, branching paths, and fallback logic
• Validate personalization tokens, dynamic content, and link tracking
• Coordinate deployment scheduling across campaigns and business units
• Conduct structured QA validation prior to activation

Performance & Operational Monitoring

• Monitor open rates and click-through trends
• Track delivery performance, bounce rates, and suppression impacts
• Identify segmentation anomalies or eligibility irregularities
• Support structured A/B testing initiatives
• Escalate systemic technical issues to platform or engineering teams

Artifacts Owned

• Automation workflows
• Email templates
• Landing pages
• Forms and field mappings
• Campaign documentation

Operating Cadence

• Weekly sprint participation
• Campaign launch reviews
• Monthly performance review
• Quarterly planning input

Requirements

• Bachelor’s degree in computer science, marketing or a related field
• Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
• Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics
• Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
• Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation
• Minimum of 2 years of hands-on operational knowledge with Adobe Experience Platform, including CJA, AEP
• Hands-on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
• Experience with data governance, compliance and privacy regulations
• Nice to have: hands-on experience working with Adobe Target, CDP and AJO
• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results

Benefits

• Medical, dental, vision, HSA, wellness programs
• 401k and/or employee savings programs
• Employee time off (vacation and designated holidays)
• Employee and family assistance programs
• Disability benefits
• Life insurance
• Employee learning and development programs

About Komatsu

Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together.