Senior Salesforce Marketing Cloud Automation Specialist

About the role

The Senior Salesforce Marketing Cloud Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Patient-facing 1:1 marketing programs.

Responsibilities

• Build, QC and execute high complexity brand omnichannel programs, including building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform.
• Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
• Lead and manage junior team members’ day‑to‑day work and perform QA of their programs.
• Monitor email deliverability across domains for all brand campaigns implemented; provide recommendations to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement.
• Maintain documents per requirements of department document management policies and procedures.
• Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience.
• Build and execute test plans, identify winners and proactively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns; cross‑functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provide exemplary customer service while setting, maintaining, and exceeding brand expectations.
• Provide updates on projects and any risks to Associate Director.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
• Provide recommendation to Associate Director on how to apply at AbbVie.

Qualifications

• Bachelor’s Degree in Business or Marketing or equivalent experience.
• 5‑8 years of experience with Salesforce Marketing Cloud, Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to work independently without day‑to‑day supervision.
• Demonstrated ability to lead and manage multiple projects simultaneously in a fast‑paced, dynamic environment.
• Demonstrates a clear aptitude for managing projects; ability to assign priorities and meet delivery dates.
• Strong client service and project management skills; must be able to communicate effectively with both business and technical individuals.
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices.

Skills

• Proficiency with MS Excel, SQL, and HTML/CSS.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.

Benefits

• Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) for eligible employees.
• Eligibility to participate in long‑