Marketing and Community Relations Coordinator

Key Responsibilities

• Develop and implement marketing strategies that support occupancy goals for both the Residential Care Apartment Complex (RCAC) and Community-Based Residential Facility (CBRF).
• Respond promptly to inquiries from prospective residents, families, and referral sources by phone, email, and in person.
• Congduct personalized community tours and educate prospective residents and families on available services, care options, and lifestyle opportunities.
• Build and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, case managers, social workers, home health agencies, hospice providers, senior centers, and other community organizations.
• Cookordinate the admissions process by collaborating with the interdisciplinary team to facilitate assessments, admissions, and resident transitions.
• Plan and represent McCormick Assisted Living at health fairs, networking events, educational presentations, community outreach programs, and open houses.
• Develop and maintain marketing materials including brochures, newsletters, website content, social media, advertisements, and promotional communications.
• Maintain prospective resident databases, referral tracking systems, occupancy reports, wait lists, and marketing performance metrics.
• Monitor lead generation, referral activity, conversion rates, and occupancy trends while recommending marketing improvements.
• Provide exceptional customer service through consistent communication and follow-up with prospective residents and families.
• Cookordinate resident, family, and community appreciation events that strengthen relationships and promote community engagement.
• Prepare monthly reports summarizing marketing activities, referral performance, occupancy trends, and outreach efforts.
• Cookoperate with leadership to identify opportunities to improve resident satisfaction, community visibility, and occupancy growth.

Required Qualifications

• Associate's or Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, Public Relations, or a related field, or an equivalent combination of education and experience.
• Two or more years of experience in healthcare marketing, senior living, admissions, sales, community relations, or a related field preferred.
• Strong relationship-building, networking, and business development skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Ability to organize multiple projects while maintaining exceptional customer service.
• Strong computer skills, including Microsoft Office and social media platforms.
• Valid driver's license and reliable transportation for local travel.

Preferred Qualifications

• Experience working in assisted living, senior living, long-term care, healthcare, or hospice.
• Knowledge of Wisconsin RCAC and CBRF regulations.
• Experience with CRM, admissions, occupancy management, or referral tracking systems.
• Experience planning community events, public relations campaigns, and marketing initiatives.

What We Offer

• Competitive compensation based on experience.
• Supportive leadership and collaborative team environment.
• Opportunities for professional growth and career advancement.
• Meaningful work helping older adults and their families find the right care.
• Opportunity to build strong community partnerships and make a lasting impact.
• A culture focused on compassion, teamwork, integrity, and exceptional service.

Work Schedule

• Full-Time Primarily weekday business hours.
• Local travel throughout the community required.
• Occasional evening or weekend hours for community events, networking opportunities, and outreach activities.

Work Location

In person Green Bay, Wisconsin.