Marketing and Communications Coordinator

About the role

The Marketing and Communications Coordinator supports the communications, marketing, website, and content needs of GRO Community and its subsidiary entities. This role is expected to conduct research, identify communication needs, recommend solutions, and execute assigned projects under the direction of the Director of Strategic Communications.

Responsibilities

• Communications & Content Development
• Conduct research for blogs, articles, newsletters, website content, thought leadership materials, and organizational communications.
• Develop outlines, content briefs, content summaries, website copy drafts, and other written communications materials for review and approval.
• Adapt content for multiple brands, programs, audiences, and communication channels while maintaining consistency with approved messaging and organizational priorities.
• Support content development for both internal and external communications initiatives (flyers, newsletters, etc.).
• Incorporate feedback and revisions accurately and within established deadlines.
• Website Management & SEO Support
• Update website content, program information, service pages, blogs, and announcements across GRO Community and subsidiary entity websites.
• Publish approved content and maintain website accuracy.
• Conduct website audits and content reviews to identify outdated information, broken links, formatting issues, accessibility concerns, and user experience opportunities.
• Conduct keyword research and support SEO optimization initiatives.
• Affirm website performance monitoring and reporting.
• Recommend website improvements and content optimization opportunities.
• Escalate technical issues and coordinate resolution as needed.
• Marketing Operations & Project Coordination
• Manage assigned projects, deliverables, approvals, deadlines, dependencies, and required follow-up activities.
• Maintain content calendars, campaign trackers, project trackers, and departmental documentation.
• Marketing Materials & Communications Support
• Create flyers, one-pagers, presentations, digital assets, and other communications materials as assigned.
• Ensure all materials align with approved brand standards, messaging, and organizational priorities.
• Capture and organize content from programs, events, and community engagements as assigned.
• Maintain inventory of marketing materials and promotional items.
• Represent GRO Community professionally at events and community engagements.
• Attend occasional evening and weekend events as needed.

Qualifications

• Bachelor's degree (English, Communication, Journalism, Public Relations/Advertising, Marketing or related field)
• Two to four years of professional experience in marketing, communications, public relations, journalism, content marketing, or a related field.
• Strong knowledge of WordPress and website content management.
• Strong knowledge of SEO best practices and keyword research.
• Experience managing multiple projects and deadlines simultaneously.
• Proficiency in Google Workspace and Microsoft Office.
• Experience with Canva required; Adobe Creative Suite experience preferred.
• Experience in nonprofit, community-based, healthcare, behavioral health, or social impact organizations preferred but not required.