Marketing And Business Development Coordinator

About the Role

Scintillate RCM Healthcare is a revenue cycle management company with 7 years of operations, zero client churn, and coverage across 36 states. We have launched our Georgetown, Texas sales office to serve the Texas, Louisiana, New Mexico, and Oklahoma markets — and we need someone who can build awareness, generate demand, and fuel our sales team with qualified opportunities.

This is not a sit-at-your-desk-and-post-on-social role. You will be the connective tissue between our sales team, our prospects, and the Texas healthcare community. You will own events from concept to follow-up, create content that positions Scintillate as the go-to RCM authority in the region, and ensure our CRM is a living, accurate pipeline — not a data graveyard.

The Opportunity

You are joining a founding team in Georgetown. That means:

• Ground-floor impact — you will shape the marketing and demand generation playbook from day one
• Direct partnership with the CSO and sales executives — your work directly drives revenue
• Ownership of the event strategy that just attracted 25 healthcare decision-makers to our first event
• Exposure to every facet of healthcare RCM sales, from prospecting to close to client success
• Clear growth path into a Marketing Manager or Business Development Manager role as we scale

What You Will Do

Event Strategy and Execution (25%)

You will own the full lifecycle of Scintillate's events — networking dinners, lunch-and-learns, conference participation, and community roundtables. This is our most powerful lead generation channel.

• Plan, coordinate, and execute monthly networking events and quarterly signature events targeting practice administrators, office managers, and physician owners across the Austin/Georgetown/San Antonio corridor
• Manage all event logistics: venue sourcing, catering, invitations, RSVP tracking, name badges, signage, A/V setup, and post-event follow-up sequences
• Build and maintain a healthcare community events calendar, identifying conferences (HFMA Lone Star, Texas MGMA, VGM Heartland, TNMHPO) and local medical society gatherings for Scintillate's participation
• Coordinate speaker opportunities for the CSO and sales team at industry events and webinars
• Track event ROI: attendees, qualified leads generated, pipeline influenced, and deals sourced from each event
• Develop post-event nurture campaigns that convert attendees into qualified discovery calls within 14 days

Content Creation and Thought Leadership (25%)

You will create the content that makes Scintillate the most credible voice in Texas healthcare RCM. Every piece of content serves a purpose: educate, build trust, and open doors for the sales team.

• Produce monthly benchmark reports, industry trend digests, and payer-specific intelligence briefs that the sales team uses as value-first outreach tools
• Write and manage Scintillate's LinkedIn presence: 3–4 posts per week including original insights, client success themes (anonymized), industry data commentary, and event promotion
• Create case studies, one-pagers, and leave-behind materials for sales conversations and conference booths
• Develop the "Revenue Circle" newsletter — a weekly or biweekly email delivering billing tips, regulatory updates, denial trend alerts, and payer-specific insights to prospects and the healthcare community
• Build slide decks, pitch materials, and presentation content for the CSO and sales team
• Research and compile competitive intelligence from AAPC forums, industry publications (HFMA, MGMA, NHPCO), and payer policy updates

CRM Management and Lead Enrichment (25%)

The CRM is the engine of our sales operation. You will ensure it stays accurate, enriched, and actionable so the sales team spends time selling — not data cleaning.

• Maintain and enrich our 4,000+ prospect database using NPI registry data, CMS Medicare databases, LinkedIn Sales Navigator, and Hunter.io for email verification
• Ensure data hygiene: accurate provider counts, correct contact information, proper lead scoring, geographic tagging, and specialty classification for every record
• Build and manage automated email sequences in Nutshell CRM for outreach campaigns, event invitations, and post-event nurture tracks
• Monitor and report on pipeline metrics: leads by source, conversion rates by campaign, email open/response rates, and event-to-opportunity ratios
• Flag high-intent signals from the database (practice transitions, billing company changes, new provider additions) and route them to the appropriate sales executive

Qualified Lead Generation for Sales Team (25%)

You are not a passive marketing resource. You will actively generate and qualify leads that convert to discovery calls for our sales executives.

• Identify and research target multi-specialty physician groups, DME suppliers, hospice agencies, and behavioral health providers across Texas, Louisiana, New Mexico, and Oklahoma
• Conduct outbound prospecting via LinkedIn, email, and phone to book qualified discovery meetings for sales executives using our C.H.A.M.P.S. qualification criteria
• Qualify inbound inquiries from events, content, and website traffic before routing to sales — ensuring minimum thresholds are met (5+ providers, $3K+ potential monthly contract value)
• Achieve monthly targets: 15–20 qualified meetings booked for the sales team per month
• Partner with sales executives on account research and pre-call preparation for high-value prospects

What Success Looks Like In Year 1

• Monthly networking events averaging 20–30 qualified attendees per event
• 15–20 qualified discovery meetings booked for sales executives per month
• CRM database enriched and maintained at 95%+ accuracy with proper lead scoring
• Consistent content output: weekly LinkedIn posts, monthly benchmark reports, quarterly case studies
• Revenue Circle newsletter launched with 500+ healthcare professional subscribers
• Conference presence at 4–6 major healthcare events with full pre/during/post execution
• Clear attribution tracking: you can show which events and content drove pipeline and revenue

Required Qualifications

• 2–5 years of experience in business development, marketing coordination, or demand generation in healthcare, health tech, or a related industry
• Working knowledge of the healthcare revenue cycle — you understand what denial management, claims processing, credentialing, and A/R mean and why they matter to a practice administrator
• Proven ability to plan and execute professional events: venue logistics, attendee management, speaker coordination, and post-event follow-up
• Strong writing skills — you can produce a compelling LinkedIn post, a benchmark report, and a sales one-pager without needing heavy editing
• CRM proficiency — experience with Nutshell, Pipedrive, HubSpot, or Salesforce; comfort building automated sequences and maintaining data integrity
• Organized, self-directed, and comfortable owning multiple workstreams simultaneously without micromanagement
• Willingness to make outbound calls and book meetings — this role has a business development component, not just marketing
• Based in or willing to relocate to the Georgetown/Austin, Texas area; this is an in-office role

Preferred Qualifications

• Experience in medical billing, RCM, practice management, or healthcare consulting
• Familiarity with EHR/PM platforms such as athenahealth, eClinicalWorks, or AdvancedMD
• Experience with LinkedIn Sales Navigator, Hunter.io, and NPI/CMS data sources
• Background in healthcare conferences and medical association events (MGMA, HFMA, AAPC)
• Design skills for creating professional materials (Canva, Adobe Creative Suite, or similar)
• Experience working in a startup or early-stage sales team where wearing multiple hats is the norm

Compensation

• Base salary: $60,000–$75,000 depending on experience
• Performance bonus: Up to $10,000–$15,000 annually tied to qualified meetings booked, event attendance targets, and pipeline contribution
• Total on-target earnings: $70,000–$90,000 in Year 1

Benefits and Perks

• W2 employment with health insurance (medical, dental, vision)
• 401(k) with company match
• 4 weeks total PTO (2 vacation + 2 sick/personal) plus all federal holidays
• Flexible work arrangements for personal appointments and family needs
• $1,500 annual professional development budget (conferences, certifications, courses)
• Company laptop and cell phone
• Full travel and expense reimbursement for events and conferences
• 25-30% travel for conferences and out-of-market events

The Intangibles

• Direct access to the C-suite and involvement in strategic decisions
• Clear path to Marketing Manager or Business Development Manager as the team scales
• Monthly team events and win celebrations
• The opportunity to build the marketing and demand generation function from scratch at a company that has never lost a client

The Bottom Line

This role exists because Scintillate's sales team needs a force multiplier. Our sales executives close deals. You create the conditions for those deals to happen — through events that fill rooms with the right people, content that builds trust before the first call, a CRM that surfaces the best opportunities, and outbound effort that keeps the pipeline full. If you want to be the person who builds the marketing and demand engine at a healthcare company that has retained 100% of its clients for six years and is now expanding into the largest healthcare market in the country — we want to hear from you.

Learn more: www.scintillatercm.com