Jobs · Sales · New York

Marketing and Business Development Coordinator

Withers · New York, United States · 1 mo ago
Sales$40–$45/hrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, navigation, legal, EEO, etc. Must preserve all substantive info. We need to parse the posting. Key info: - Summary: Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New York office, with occasional travel in particular to the Greenwich office as required. The role works closely with the firm’s East Coast, US, and global marketing team to support marketing and business development efforts, and primarily focuses on the firm’s business, private client and tax divisions in the New York and Connecticut offices. The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media copy, provide support on other strategic business development initiatives, assist with the planning and execution of successful events, and support digital marketing campaigns. - For New York, the expected hourly range for this position is between $40 to $45. The actual compensation will be determined based on experience and other factors permitted by law. - The Role: then bullet list of responsibilities (Pitches/RFPs, Marketing materials, Directory and award submissions, Event support/coordination, Conference sponsorships, Tracking/reporting, Client alerts and internal/external newsletters, Internal campaigns and promotional initiatives, Research, Various marketing and business development projects, as required.) - Key Skills And Experience: list of attributes and requirements: proactive, forward-thinking, positive, energetic, detail-oriented; ability to work well with collaborative team, communicate with stakeholders, effective in fast-paced environment; good judgment, exemplary interpersonal and communication skills—both verbal and in writing. Must also: Bachelor's Degree, preferably in Marketing, Business, or a related field. 2-4 years of experience, preferably in a law firm, financial services, or other professional services environment. Have a strong digital and software skillset, including in Microsoft Word, Excel and PowerPoint. Knowledge of InterAction (or another CRM system), Vuture (or another email marketing system), and experience utilizing social media tools in a professional setting is a plus. Be enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm. Approach projects with a flexible and adaptable mindset and have a willingness to learn. Be curious and resourceful. Demonstrate a capacity to self-start and work both independently and collaboratively in a high-volume environment. Have strong communication skills and demonstrate the ability of prioritizing multiple tasks. Interact credibly, diplomatically and with integrity. Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required. Be in the office 2-3 days per week, and more as needed. - About Withers: description of firm (maybe not needed as section? Could be "About the role"? Actually "About Withers" is about the firm, not role. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content accordingly. We need to decide which sections to include: - About the role: could include summary description of role (the first paragraph). That seems appropriate. - Responsibilities: list of duties (the bullet list under The Role). Should be in
  • . - Requirements: maybe education and experience requirements (Bachelor's degree, 2-4 years experience). Could be under Requirements. - Qualifications: maybe similar to Requirements? Might combine. But we need to avoid duplication. The instruction: Prefer a few substantive sections over many thin ones. So we could combine education/experience into Requirements, and skills into Skills section. - Skills: list of skills (digital/software, CRM, email marketing, social media, interpersonal, communication, prioritization, adaptability, etc.) - Benefits: not mentioned explicitly. No benefits described. So we should NOT include Benefits section. - Pay: we have hourly range $40 to $45. So include Pay section. - Schedule: we have "Be in the office 2-3 days per week, and more as needed." Also availability to attend/run events early morning or evenings as required. So schedule info exists. Include Schedule section. We must not include filler like "commensurate with experience". The Pay section includes actual compensation will be determined based on experience etc. That's okay. We must not include boilerplate like EEO, legal, etc. Remove About Withers? It's not required heading but could be considered "About the role"? Actually About Withers is about the firm, not role. The instruction says we can include sections only when posting has real specific content for it. The posting includes About Withers paragraph. Should we include it? There's no heading like "About the firm" in allowed headings. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we could put About Withers under About the role? But About the role is supposed to be about the role, not the firm. However we could include a brief description of the firm under About the role? Might be stretching. Better to omit About Withers because it doesn't fit allowed headings and we shouldn't invent a heading. The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples, but likely they expect only those headings. It says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could include About the role with summary of role (including maybe firm context). But About Withers is about the firm, not role. Could be considered part of About the role? Might be okay to include a brief note about the firm within About the role. However the instruction says "Do NOT repeat the job title as a heading (the page already shows it)". So we can have About the role heading and then a paragraph describing the role and maybe the firm context. Thus we will include:

    About the role

    Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New York office, with occasional travel to the Greenwich office as required. The role works closely with the firm’s East Coast, US, and global marketing team to support marketing and business development efforts, focusing on the business, private client and tax divisions in the New York and Connecticut offices.

    Then Responsibilities: list of duties. Then Requirements: education and experience. Then Skills: skills and personal attributes. Then Pay: hourly range. Then Schedule: office days and event availability. We must not include Benefits. Now we need to ensure we preserve all substantive information. Let's extract details. From summary: "Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New York office, with occasional travel in particular to the Greenwich office as required. The role works closely with the firm’s East Coast, US, and global marketing team to support marketing and business development efforts, and primarily focuses on the firm’s business, private client and tax divisions in the New York and Connecticut offices. The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media copy, provide support on other strategic business development initiatives, assist with the planning and execution of successful events, and support digital marketing campaigns." We can incorporate that into About the role paragraph. Responsibilities: The bullet list under The Role: - Pitches/RFPs – Assist with the composition of pitch projects including those for prospective clients and for internal cross-practice opportunities. Participate in the final production of deliverables to meet deadlines with an eye towards detail; maintain pitch/RFP files, log pitches in tracking system and proactively track outcomes. - Marketing materials – Create and maintain marketing materials including fact sheets, brochures, PowerPoint presentations, and other tailored materials. - Directory and award submissions – help coordinate, draft and track submissions related to legal directories and awards, promote recognitions and maintain recognitions on attorney profiles. - Event support/coordination – Provide support for events, corporate sponsorships, regional client entertainment and receptions. This includes developing the invitation list, distributing invitations, tracking RSVPs, organizing registration, preparing name tags, greeting attendees upon arrival, preparing materials for the event, reserving necessary equipment and facilities, vendor research and coordination, branding, technology, and being accessible to address the needs of guests. - Conference sponsorships – Provide support for sponsorships and coordinate activities involved with sponsorship commitments. - Tracking/reporting – Track and report on client targeting, partner BD-related activities, marketing campaigns and initiatives. - Client alerts and internal/external newsletters – Assist with the development and coordination of client alerts and newsletters, and support promotional efforts via social media, the firm website, and other channels. - Internal campaigns and promotional initiatives: Draft content for Withers’ intranet to communicate significant wins, business development activities, and other team initiatives and drive engagement for various campaigns. - Research – Conduct research on a variety of topics including prospective and current clients, competitors and industry/market trends to aid in the development of client teams, pitches, RFP responses, and other internal and external marketing initiatives. - Various marketing and business development projects, as required. We need to put each as
  • . Requirements: Bachelor's Degree, preferably in Marketing, Business, or a related field. 2-4 years of experience, preferably in a law firm, financial services, or other professional services environment. Skills: list of skills and personal attributes: - Proactive, forward-thinking, positive, energetic, detail-oriented. - Ability to work well with a collaborative and talented team, communicate with stakeholders within the firm, effective in a fast-paced environment. - Good judgment and possess exemplary interpersonal and communication skills—both verbal and in writing. - Strong digital and software skillset, including Microsoft Word, Excel and PowerPoint. - Knowledge of InterAction (or another CRM system), Vuture (or another email marketing system), and experience utilizing social media tools in a professional setting is a plus. - Enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm. - Approach projects with a flexible and adaptable mindset and have a willingness to learn. - Curious and resourceful. - Demonstrate a capacity to self-start and work both independently and collaboratively in a high-volume environment. - Strong communication skills and demonstrate the ability of prioritizing multiple tasks. - Interact credibly, diplomatically and with integrity. - Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required. (But this is schedule; maybe we put in Schedule.) - Be in the office 2-3 days per week, and more as needed. (Schedule.) We need to avoid duplication: schedule items go to Schedule section, not Skills. Thus Skills section includes the personal/skill attributes except schedule. Pay: For New York, the expected hourly range for this position is between $40 to $45. The actual compensation will be determined based on experience and other factors permitted by law. Schedule: Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required. Be in the office 2-3 days per week, and more as needed. We should also maybe include occasional travel to Greenwich office as required (that's in About the role). Already included. Now ensure we don't include any boilerplate: Remove Equal opportunities employment statement, Apply Now, links, etc. Now produce HTML fragment:

    About the role

    Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New York office, with occasional travel to the Greenwich office as required. The role works closely with the firm’s East Coast, US, and global marketing team to support marketing and business development efforts, focusing on the business, private client and tax divisions in the New York and Connecticut offices. The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media

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