Marketing Administrator

About the role

The Marketing Administrator will oversee the day-to-day marketing operations for USC Online's online graduate degree programs. Key responsibilities include developing marketing strategies, creating and managing social media campaigns, and producing marketing materials.

Responsibilities

• Administer day-to-day marketing operations support for USC Online.
• Participate in the development of marketing goals, objectives, plans and strategies.
• Aid in determining target markets.
• Assist with marketing reporting.
• Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects.
• Design and produce marketing reports and/or proposals for department use.
• Make recommendations based on research, trends, etc.
• Manage email strategy and write email campaigns geared towards prospective students.
• Create and manage social media and content calendar.
• Schedule posts and monitor social media channels.
• Analyze trends and evaluate competitor strategies.
• Create regular social media reports to share with the team.
• Absorb content creation and content strategy for news pages.
• Develop promotional material and advertisements and administer marketing campaigns.
• Manage posting and updating content on the website.
• Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
• Absorb communications to potential and existing students.
• Absorb assistance with special marketing projects and administrative tasks, as needed.

Requirements

• Bachelor’s degree or equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Excellent analytical, written and communication skills.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite or Canva proficiency preferred.

Qualifications

• Bachelor’s degree or equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Excellent analytical, written and communication skills.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Adobe Suite or Canva proficiency preferred.

Pay

The annual base salary range for this position is $81,868.70 - $91,520.00.

Schedule

This is a hybrid position; must be willing to be in office on a regular basis.