Market Outreach Specialist

About the role

We are seeking a Market Outreach Specialist to join our team in Madison, WI. This role involves developing awareness and adoption of energy efficient technologies, strategic market development, customer satisfaction, and delivering on client goals related to outreach activity and energy savings.

Responsibilities

• Recruit, train, educate and develop relationships with contractors and other Trade Allies to encourage effective marketing of programs.
• Develop outreach tactics to assist in recruiting customers and trade allies.
• Develop a comprehensive understanding of the business customer base.
• Integrate program offerings into customer operations to improve customer service and satisfaction.
• Perform event planning, coordination and presentations of programs.
• Work to serve as a liaison between customers and contractors to enhance program satisfaction.
• Work in cooperation with other energy efficiency programs to move projects forward and follow-up on leads.
• Lead research of the markets; accumulate data on businesses, and identify the key allies to be targeted on behalf of the programs.
• Build a base of “registered” Trade Allies specific to the specified programs.
• Identify improvement barriers and report information to the Program Manager.
• Ensure continuous improvement of operations.
• Prepare robust weekly, monthly and quarterly activity reports and track progress towards program goals.

Requirements

You must be based in the Madison, WI area. You should have 2-4 years of relative industry experience and a Bachelor’s degree is preferred. You should be able to meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Qualifications

Preferred qualifications include:

• Bachelor’s degree

Skills

Essential skills include:

• Industry experience
• Ability to recruit, train, and develop relationships with contractors and other Trade Allies
• Outreach tactics and customer satisfaction
• Event planning and coordination
• Liaison between customers and contractors
• Working with other energy efficiency programs
• Market research and data accumulation
• Improvement barrier identification and reporting
• Continuous improvement of operations
• Report preparation and tracking progress

Benefits

Medical, Dental, and Vision Insurance
Company-paid health care concierge service
401(k) with company match
Paid vacation, sick, personal and parental leave time
Paid Volunteer Time
Employee Recognition Program – convert your recognition points into gift cards
Employee Assistance Program – offers benefits to help you manage daily responsibilities
Access to on-demand training courses to advance further in your career

Pay

$57,000.00

Schedule

N/A

Benefits

Medical, Dental, and Vision Insurance
Company-paid health care concierge service
401(k) with company match
Paid vacation, sick, personal and parental leave time
Paid Volunteer Time
Employee Recognition Program – convert your recognition points into gift cards
Employee Assistance Program – offers benefits to help you manage daily responsibilities
Access to on-demand training courses to advance further in your career

Pay Range

$52,000.00 - $74,400.00

Currency

USD

Type

Salary