Marketing and Outreach Specialist

Responsibilities

• Develop marketing strategies and promotional campaigns.
• Conduct market research and analyze findings.
• Participate in health fairs and community events.
• Set up promotional displays, booths, and informational tables.
• Expected to work weekends or evenings for Castle Health fairs or outreach events.
• Network with medical offices, schools, and public agencies, etc.
• Plan and execute outreach projects with the department coordinator.
• Educate clients, businesses, and schools about CFHC services.
• Participate in local and surrounding community health fairs (including equipment setup).
• Support special projects and information-sharing initiatives.
• Create product/service descriptions and support strategic branding.
• Forecast and strategically plan outreach to improve service profitability.
• Collaborate with internal/external teams including various committees with face-to-face meetings to meet community engagement goals.

Qualifications

• Experience with computer, word processing and publishing software.
• Good interpersonal and organizational skills.
• High School level with college coursework in public relations, organization/human resource, or one year experience in any outreach community position or responsible professional experience in public relations position.
• Must possess the ability to be a self-starter with an outgoing but professional personality.
• Directly related experience may be substituted for required education.
• Computer skills required.
• Driver’s license is required with a current DMV printout and proof of vehicle insurance.
• Ability to read, write, and fluently speak Spanish and English.
• Able to define problems, collect data, evaluate facts, and draw logical conclusions.
• Highly organized, proactive, and detail-oriented.