Manager, U.S. Paid Media

About the role

The Manager of Paid Media’s main responsibility is leading the strategy, planning, execution, and optimization of PMI U.S. Corporate Communications paid media campaigns across multiple platforms. This role collaborates closely with internal PMI U.S. stakeholders, external partners, publishers and agencies to ensure that all paid media efforts align with organizational goals and deliver measurable results.

Responsibilities

• Lead the develop and execute comprehensive paid media strategies across search, display, social, video, print, and emerging digital channels.
• Manage day-to-day operations of paid media campaigns, including budget allocation, audience targeting, creative testing, and bid management.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and meet KPIs.
• Collaborate with cross-functional teams, internally and externally, including communications, creative, analytics, and external agencies, to create integrated campaigns and align content strategies.
• Identify and evaluate new paid media opportunities and technologies that support business growth; present new platforms or tools that enhance visibility and better achieve goals.
• Integrate and develop opportunities to refine audience segmentation, personalization, and real-time adjustments using AI.
• Stay current with industry trends, platform updates, and best practices to ensure campaigns leverage the latest innovations and opportunities.
• Oversee the preparation of campaign briefs, timelines, and reporting dashboards for stakeholders.
• Ensure compliance with brand guidelines and legal requirements in all paid media content.

Requirements

• Bachelor’s degree
• 10 years in marketing, advertising, or communications with significant experience managing paid media campaigns, preferably in an agency or large in-house environment.
• Proficiency with advertising platforms such as Google Ads, Meta (Facebook/Instagram) Ads Manager, LinkedIn Ads, TikTok, and programmatic platforms.
• Strong analytical skills, with experience using analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel).
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail and problem-solving abilities.
• Experience with A/B testing, conversion tracking, and attribution modeling is a plus.
• Comfortable presenting in front of small and large groups.

Qualifications

• Certification in Google Ads, Meta Blueprint, or similar platforms (nice to have).
• Experience managing large-scale budgets and multi-channel campaigns (nice to have).
• Familiarity with data visualization tools and marketing automation platforms (nice to have).
• Knowledge of SEO, content marketing, and organic social media best practices (nice to have).

Skills

• Curious
• Thoughtful
• Engaging

Benefits

• Competitive base salary
• Annual bonus (applicable based on level of position)
• Great medical, dental, and vision coverage
• 401k with a generous company match
• Incredible wellness benefits
• Commuter benefits
• Pet insurance
• Generous PTO

Schedule

We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

Pay

Annual Base Salary Range: $132,000-$165,000