Manager, Paid Media

For our client, a leader in the Food & Beverages space, we are seeking a Manager Paid Media to drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand.

Location: Remote - US based candidates only, no visa sponsorship available

About the role

You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Food & Beverages environment.

Responsibilities

• Identify traffic growth opportunities spanning markets, guest segments, and occasions
• Leverage advanced analytics and intelligence tools to prioritize growth initiatives
• Transform data insights into actionable strategies for enhancing traffic and sales
• Manage the paid media investment strategy and recommended budget allocations
• Optimize channel performance to maximize business impact and ROI
• Lead agency collaboration on media strategy and performance metrics to ensure alignment with growth goals
• Utilize insights to inform future creative development and messaging strategies

Qualifications

• 5+ years in paid media, performance marketing, demand generation, or related fields, with both agency and client-side experience preferred
• Deep understanding of paid media strategy across multiple channels including search, social, video, display, CTV, and programmatic
• Proficient in translating business objectives into effective channel investment strategies
• Strong analytical skills for interpreting performance data and generating actionable insights
• Experience with market intelligence tools such as Placer AI and Spatial AI to guide investment decisions and identify opportunities
• Skills in managing media agencies and ensuring alignment with business objectives
• Strong communication and project management abilities for cross-functional collaboration

Benefits

• Collaborative work environment with strong cross-functional partnerships
• Opportunities for professional development and growth within the company
• Dynamic work that incorporates data-driven decision-making
• Innovative approach to marketing that prioritizes traffic and guest engagement

Pay

$97,400 – $134,000 annually