Manager, Paid Media

About the role

Sony Corporation of America (SCA) is seeking a Manager, Paid Media, who will be responsible for leading, developing and executing the paid media program that amplify Sony’s brand, content, and social channels. The person in this role will translate business and marketing objectives into audience-led paid media strategies that effectively reach consumers, and drive engagement. The Paid Media manager will partner closely with the content and social teams as well as external agency partners to lead audience and integrated paid media strategies to ensure effective campaign execution across platforms. This is a strategic and hands-on role requiring strong knowledge of the paid media landscape, an understanding of consumer behavior, audience targeting, agency management, and the ability to translate campaign performance and data into actionable insights. The ideal candidate is a strategic and highly collaborative paid media professional. They are someone who thrives in an environment where they are expected to take ownership of the paid media function and proactively identify opportunities. They understand how audience, content, creativity, culture, and media work together to create meaningful connections with consumers.

Responsibilities

• Oversee the planning, activation, and optimization of paid media campaigns across social, digital video, programmatic, display, and other relevant channels.
• Translate business and campaign objectives into clear media objectives, audience strategies, channel recommendations, and KPIs.
• Partner with internal teams to integrate paid media into broader campaign activities.
• Identify opportunities to use paid media to amplify Sony content, creator stories, partnerships, and brand initiatives.
• Lead day-to-day relationships with Sony’s paid media agency, ensuring strategic alignment, strong execution, and accountability.
• Review and challenge agency media plans, recommendations, audience strategies, and optimization approaches.
• Monitor campaign pacing, performance, audience delivery, creative performance, and budget allocation.
• Identify opportunities to optimize campaigns based on performance, audience behavior, creative effectiveness, and business priorities.
• Ensure campaigns are executed accurately, efficiently, and in accordance with approved strategy and budgets.
• Develop and maintain a test-and-learn agenda across audiences, creative, channels, formats, and media strategies, translating learnings into actionable recommendations.
• Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above.

Qualifications

• 7 years of experience in paid media, digital marketing, media planning, or a related field.
• Strong understanding of paid media strategy, planning, activation, optimization, and measurement across digital channels.
• Experience developing and executing paid media strategies across Paid Social, CTV, OLV, programmatic, and other digital media channels.
• Experience managing media agency relationships, including reviewing media plans, budgets, performance, and recommendations.
• Strong understanding of audience strategy, targeting, segmentation, first-party data, and digital media measurement.
• Demonstrated ability to analyze campaign performance and translate data into actionable insights.
• Experience overseeing media investment and working with agency partners to optimize budget allocation across channels, audiences, creative, and campaigns to maximize impact.
• Strong understanding of the relationship between media