Manager, Paid Media

If you’re an everyday hustler with the energy to aim high and go the extra mile, you’ll fit right in at Celsius Holdings, Inc. We’re a global CPG company united by three powerhouse brands—CELSIUS®, ALANI NU®, and ROCKSTAR®—and a talented team that values inclusivity, innovation, and bold ideas. Together, we’re building a category where energy isn’t just consumed, it’s lived—where performance meets personality, and every can sparks a statement. This is the future of modern energy.

About the role

We are seeking a Manager, Paid Media to drive execution, optimization, and performance across our U.S. paid media campaigns. This role is responsible for translating strategy set by senior leadership into high-quality campaign execution across channels. Reporting to the Director of Paid Media, you will own day-to-day media activation, campaign performance, and agency coordination across a diverse mix of digital channels, including search, online video, audio, CTV, programmatic display, and paid social. Based in our Boca Raton office, this role is critical to ensuring campaigns are delivered efficiently, accurately, and in alignment with business objectives.

Responsibilities

• Campaign Execution & Performance Management
  • Own execution and delivery of paid media campaigns across multiple channels
  • Manage campaign lifecycle including setup, QA, pacing, budget allocation, optimizations, and reporting
  • Execute against media strategies defined by the Senior Director and Director
  • Monitor performance and proactively optimize campaigns to improve efficiency and outcomes
  • Ensure campaigns align with business goals, target audiences, and key retail moments
• Agency & Partner Execution
  • Collaborate with Brand, Creative, eCommerce, Insights, and Commercial teams to support campaign execution
  • Ensure all campaign inputs (creative, targeting, messaging) are aligned and delivered on time
  • Support development of campaign briefs and executional plans
• Reporting, Analytics & Visualization
  • Own campaign reporting across channels, ensuring accuracy and consistency
  • Track performance against KPIs and identify trends, risks, and opportunities
  • Translate data into actionable insights and optimization recommendations
  • Partner with Marketing Analytics to support measurement frameworks (attribution, incrementality, MMM)
• Operational Excellence
  • Maintain strong organization across campaigns, timelines, and deliverables
  • Identify opportunities to improve workflows and execution processes
  • Contribute to development of best practices and campaign playbooks

Requirements

• 3–5+ years of experience in paid media, performance marketing, or digital marketing
• Proven experience executing multi-channel paid media campaigns
• Strong experience working with media agencies and external partners
• Solid analytical skills with ability to interpret performance data and drive optimizations
• Proficiency in Excel and reporting tools (GA4, Looker, Tableau preferred)
• Strong organizational and project management skills
• Experience in CPG, beverage, or high-growth consumer brands preferred
• Ability to operate effectively in a fast-paced, evolving environment

Benefits

• Comprehensive medical, dental, and vision benefits
• Long- and short-term disability
• Life insurance
• 10 vacation days per year (subject to accrual policy)
• 11 company-paid holidays
• 401(k) with company match
• Identity theft and legal services

Pay

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).