Manager, Paid Media

Department: Global Marketing
Location: Somerville, MA

About the role

We are seeking a highly skilled and motivated Manager, Paid Media who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

Responsibilities

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementality, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth

Requirements

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
• Deep hands-on experience managing paid media budgets in Google Shopping Ads
• Strong analytical chops—you use data to decide, measure, and prioritize
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
• Solid grasp of attribution, experimentation, and conversion optimization
• Thrive in fast-moving, ambiguous environments with a high degree of ownership
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints

Pay

Annual base pay range: $100,000–$160,000 USD. Full-time employees receive equity in the form of RSUs. Your financial investment will grow with us in accordance with your impact.