Manager, Paid Media

About the role

Resolute is a data‑driven media and measurement agency within The Weber Shandwick Collective, specializing in paid media, website analytics, search engine marketing, and performance marketing. The Manager, Paid Media oversees day‑to‑day paid media planning & buying and client service for assigned accounts, collaborating with clients and internal stakeholders in a fast‑paced, results‑oriented environment.

Responsibilities

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is set up prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed
• Works directly in social platforms to execute, manage, and optimize campaigns
• When applicable, executes self‑serve programmatic campaigns through self‑serve partner DSPs
• Leads development of campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish across all media channels
• Maintains and grows successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Qualifications

• Bachelor's Degree and 4‑6 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Ability to demonstrate small group presentation skills
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience with executing self‑serve programmatic campaigns with DSP platforms
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Pay

Salary range: $74,000 - $85,000 USD

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, with the objective to increase this requirement over time; many agencies already require five days of in‑office attendance.