Manager, Paid Media US

About the Company

The Daily Mail reaches more than one billion people globally each month and is renowned for agenda‑setting exclusives, breaking news, incisive commentary, and in‑depth investigations. Its editorial mix spans news, showbiz, royals, lifestyle, health, sport, money and more. With over 300,000 digital subscribers across the UK, US, Australia and beyond, and a social‑media following of more than 150 million, Daily Mail is one of the world’s most influential digital news organisations. Its platforms generate more than six billion video views each month across Facebook, TikTok, Instagram, YouTube, Snapchat and other channels.

About the Role

Daily Mail + is a growing subscription product, and paid media will play an important role in reaching the ambition of one million US subscribers by FY28. The Paid Media Manager will own paid subscriber acquisition for the US market, reporting to the Director of Subscription Growth, US. The role involves managing paid search and paid social campaigns to deliver subscriber volume at sustainable acquisition cost and payback periods. It is a hands‑on performance‑marketing position that requires direct work in‑platform, ownership of channel strategy, campaign development, testing, measurement, forecasting and close partnership with the global subscriptions team, Audience Development, Editorial, Analytics and Finance.

Responsibilities

• Own US paid‑media performance and deliver paid subscriber volume against agreed acquisition‑cost, payback and channel‑budget targets.
• Build and maintain channel‑level forecasts, monitor performance against plan and take corrective action when results fall behind target.
• Allocate investment across campaigns and channels based on expected subscriber value, efficiency and scalability.
• Manage paid search and paid social campaigns end‑to‑end, including build, bidding, budget allocation, audience strategy and day‑to‑day optimisation.
• Maintain strong platform hygiene and ensure campaigns are structured for accurate analysis and efficient decision‑making.
• Monitor market and platform changes and adjust tactics to protect performance.
• Partner with Analytics and Data teams on tracking implementation, data quality and reporting accuracy.
• Use platform data alongside internal reporting to create a consistent view of performance across Marketing and Finance.
• Translate campaign results into clear recommendations on spend, channel mix and growth opportunities.
• Develop and manage a testing roadmap across creative, messaging, offers, audiences and landing pages; document results, apply learnings and scale successful approaches.
• Test new platforms and formats to reduce dependence on a narrow channel mix and determine scalability.
• Collaborate with global subscriptions, Audience Development, Editorial, Analytics and Finance on planning, forecasting and campaign delivery.
• Share performance insights clearly and contribute to broader subscription‑growth decisions.
• Support and mentor junior team members as the team grows.

Requirements

• At least four years of paid‑media experience, including hands‑on ownership of paid search and paid social campaigns and budgets.
• Direct accountability for acquisition cost, subscriber volume, revenue or another meaningful direct‑response target.
• Strong working knowledge of attribution, incrementality, margin and payback, with the judgment to know which measure should guide a decision.
• Experience building forecasts, managing budgets and translating campaign data into clear actions.
• Strong analytical skills and confidence working with platform and internal performance data.
• Excellent communication and collaboration skills, including the ability to work effectively across US and international teams.
• Experience in subscriptions, media, publishing or another high‑volume consumer business is preferred.

Initial Priorities (First 90 Days)

• Assume ownership of live US paid campaigns, budgets and channel‑level forecasts.
• Complete an audit of current channel performance, including spend allocation, return, tracking quality and the most significant areas of inefficiency or opportunity.
• Establish an agreed measurement and reporting model with Analytics, including consistent definitions for acquisition cost and payback.
• Present a prioritized testing roadmap covering creative, audiences, offers, landing pages and potential new channels.

Pay

Salary range: $100,000 – $120,000 per year.

Benefits

• Healthcare benefits
• Dental and optical coverage
• 401(k) retirement plan
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media organisation

Our Commitment

Daily Mail US is an Equal Opportunity Employer (EOE) and is committed to fostering diversity and maintaining an inclusive workplace culture. Applications are welcomed from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or disability. The company is Disability Confident Committed and will provide alternative formats or reasonable accommodations during the recruitment process upon request. Such information will be held separately from the application and will not affect selection.