Manager, Ticket Sales & Service | Georgia Tech

About the role

The Manager of Ticket Sales & Business Strategy serves as the strategic sales and analytics leader for the Legends Global partnership with Georgia Tech Athletics. This role provides insights and recommendations that influence business performance, revenue growth, and organizational decision-making.

Responsibilities

• Develop and execute the annual revenue strategy for season tickets, renewals, premium seating, group sales, single-game ticket sales, and retention initiatives across Georgia Tech ticketed sports and select third-party events.
• Establish data-driven sales strategies, pricing models, forecasting methodologies, and business plans that maximize revenue performance and long-term customer value.
• Leverage Salesforce, Paciolan, and related technologies to improve lead management, segmentation, pipeline performance, and customer engagement.
• Develop predictive models, lead scoring methodologies, demand forecasting, propensity modeling, and capacity analysis to prioritize sales opportunities and optimize resource allocation.
• Oversee the integrity, integration, and optimization of all ticketing, CRM, and business intelligence systems while driving automation that improves operational efficiency and decision-making.
• Build executive dashboards and deliver weekly, monthly, and seasonal reporting that provides actionable insights to Georgia Tech Athletics and Legends Global leadership.
• Maintain a visible leadership presence during athletic events, premium experiences, and fan engagement initiatives while supporting key revenue-generating activities.

Requirements

• 5+ years of experience in ticket sales and analytics roles, preferably within collegiate or professional sports.
• Deep understanding of CRM (Salesforce/Microsoft Dynamics), ticketing systems (Paciolan/Ticketmaster), data visualization tools (Power BI/Tableau), and Microsoft 365 product suite (Excel/Word).
• Technical fluency in database management, segmentation, and campaign automation.
• Goal-oriented leader with ability to recruit, train, and develop team members while holding accountable to identified sales and revenue benchmarks.
• Data and analytics minded leader with strong understanding of industry best practices, trends, software, and third-party vendors to support revenue growth.
• Demonstrated success influencing business strategy through insights and executive communication.
• Working knowledge of annual fundraising and digital marketing strategies and tactics.
• Motivated self-starter with exceptional organization, strategic thinking, and personal leadership.

Qualifications

• Bachelor’s degree in Analytics, Business, Economics, Mathematics, Accounting, Marketing, Communications, or related field; advanced degree is a plus.

Skills

• CRM (Salesforce/Microsoft Dynamics)
• Ticketing systems (Paciolan/Ticketmaster)
• Data visualization tools (Power BI/Tableau)
• Microsoft 365 product suite (Excel/Word)
• Database management
• Segmentation
• Campaign automation

Benefits

• Competitive salary, commensurate with experience
• A generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Pay

Competitive salary, commensurate with experience.

Schedule

On-site – Atlanta, GA – Georgia Tech Athletics