Jobs · Marketing

Manager, Product Marketing

Haemonetics Interventional Technologies · California, United States · 2 days ago
RemoteRemoteMarketing$104k–$176k/yrFull-time
We need to output HTML fragment with sections for Pay, Benefits, Responsibilities, Requirements, etc. Must include only sections with real content. Remove boilerplate, navigation, EEO, etc. Also remove duplicated lines. Must not repeat job title as heading. Must not include Job ID etc. Must not include cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to parse the posting. Key info: - Pay Transparency: pay range $103,600.00-$176,400.00/Annual. Also description of base pay factors, incentives, etc. So we have Pay section. - Benefits: "In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits." Thus Benefits section. - Job Details: description of role: "Owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Agile-approved. Reports to the Director, Global Product Marketing." - Duties are listed in order of greatest importance. The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs. - Essential Duties: then list responsibilities (bulleted). We'll need to extract each bullet. List of responsibilities: 1. Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions. 2. Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media. 3. Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment. 4. Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging. 5. Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance. 6. Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications. 7. Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements. 8. Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content. 9. Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution. 10. Maintain effective relations with both internal and external customers. Then Education: "Bachelor's Degree B.S." (maybe they wrote "Bachelor's Degree B.S.") Actually they wrote "EDUCATION Bachelor's Degree B.S." So requirement: Bachelor's degree. Experience: "4+ years Product marketing or downstream marketing experience in medical device RequiredOther". So requirement: 4+ years product marketing or downstream marketing experience in medical device. Other requirements: "Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes RequiredOther". So requirement: Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes. "Prior people management experience with a record of developing high-performing marketing talent RequiredOther". So requirement: Prior people management experience with a record of developing high-performing marketing talent. "Experience marketing interventional cardiology, vascular, or structural heart products Preferred". So preferred: Experience marketing interventional cardiology, vascular, or structural heart products. Skills: list of skills with proficiency levels: - Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging (ProficientOther) - Proficiency in launch planning and cross-functional program management (ProficientOther) - Experience building and managing agency relationships and marketing budgets (ProficientOther) - Competitive intelligence development and sales enablement content creation (ProficientOther) - Strong executive communication and presentation skills (Proficient) Also "TRAINING/CERTIFICATIONS Budget management Required". So requirement: Budget management (training/certifications). Possibly treat as requirement. We need to decide sections: Could have "Responsibilities", "Requirements", "Qualifications", "Skills". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings. We have Pay, Benefits, Responsibilities, Requirements (education, experience, other required), Skills (maybe also Qualifications). Could combine Requirements and Qualifications but better separate: Requirements (education, experience, other required) and Skills (proficiency). Also maybe "Qualifications" could be used for education+experience but we already have Requirements. We'll follow typical: Responsibilities, Requirements, Skills, Benefits, Pay. We must not create sections with filler like "commensurate with experience". We have actual content. We must not include duplicated lines. Ensure we don't repeat the "Essential Duties" line twice. We must not include boilerplate like EEO Policy Statement, etc. We must not include application instructions. We must not include "Job Details" as heading? Could treat as About the role but we already have Responsibilities covering duties. The "Job Details" paragraph is a summary; we could incorporate into Responsibilities or maybe an "About the role" section. The instruction says we can use headings like About the role. So we could create an About the role section with that summary paragraph. Then Responsibilities section with list. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay. Check if any other sections like Schedule: not present. Now produce HTML fragment. We need to wrap each section:

About the role

...

. For lists:
  • ...
. We must preserve all substantive information. Ensure we don't lose any detail. Let's extract the About the role paragraph: "Owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Agile-approved. Reports to the Director, Global Product Marketing." We'll put that in

. Now Responsibilities: list the 10 items. Now Requirements: include Education, Experience, Other required (track record, people management, budget management). Also maybe "Preferred" items? The instruction: include only real specific content. Preferred items are still substantive; we could include them under Requirements or maybe a separate "Preferred Qualifications". But we have Skills section for proficiencies. Preferred experience could be under Requirements as "Preferred". But we might create a separate "Preferred Qualifications" section. However instruction says prefer a few substantive sections over many thin ones. Could combine preferred into Requirements with note "Preferred". But we need to not invent headings like "Preferred Qualifications" unless we have content. We have content: "Experience marketing interventional cardiology, vascular, or structural heart products Preferred". That's a preferred qualification. Could put under Requirements as a bullet with "(Preferred)". Or we could have a separate "Preferred Qualifications" section. Since we already have Requirements and Skills, maybe we add a "Preferred Qualifications" section to avoid mixing required vs preferred. But that adds another section; still okay if we have content. The instruction: "Prefer a few substantive sections over many thin ones." So maybe better to include preferred within Requirements, marking as (Preferred). That keeps sections fewer. Thus Requirements bullets: - Bachelor's degree (B.S.) - 4+ years product marketing or downstream marketing experience in medical device - Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes - Prior people management experience with a record of developing high-performing marketing talent - Budget management (training/certifications) - Experience marketing interventional cardiology, vascular, or structural heart products (Preferred) Now Skills: list the proficiencies: - Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging - Proficiency in launch planning and cross-functional program management - Experience building and managing agency relationships and marketing budgets - Competitive intelligence development and sales enablement content creation - Strong executive communication and presentation skills We could note they are "Proficient" but not needed. Now Benefits: list the benefits as described. Could be a

    list. Benefits items: - 401(k) with up to a 6% employer match and no vesting period - Employee stock purchase plan - Flexible time off for salaried employees - For hourly employees: accrual of three to five weeks’ vacation annually (based on tenure) - Accrual of up to 64 hours (annually) of paid sick time - Paid and/or floating holidays - Parental leave - Short- and long-term disability insurance - Tuition reimbursement - Health and welfare benefits We could combine some. Now Pay: we have pay range and description. Could be a

    with the range and then maybe a

      for details? But we can just put a paragraph summarizing. Pay Transparency: "The pay range for this role is: $103,600.00-$176,400.00/Annual The base pay actually offered to the successful candidate will take into account, without limitation, the candidate’s location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics’ employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company’s long-term incentive plan, with eligibility and target amount dependent on the role." We can keep that as a paragraph. Now ensure we removed duplicated lines: The phrase "The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs." appears twice (once before Essential Duties and again after). We'll include only once maybe in Responsibilities intro. We should not include "Essential Duties" heading; we just have Responsibilities. Now produce HTML. Check for any leftover boilerplate: "EEO Policy Statement" at end - remove. Now output. Let's craft:

      About the role

      Owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT), translating upstream product strategy and clinical evidence into compelling commercial content, field-ready tools, and go-to-market execution across global regions. Serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible, competitively differentiated, and Ag

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