Manager, Product Marketing

About the role

In this role, you’ll be a strategic member of the product marketing team, working to develop and successfully execute against marketing plans for products and services in the Point of Care Solutions for Community Oncology and Network Expansion for Health Systems. Your top responsibility is to ensure commercial success from both a growth and retention perspective of our products, services, and partnerships across community oncology and health systems.

You will become a subject matter expert about our customers, buyers, and competitors, and translate your analysis of the market into actionable positioning and go-to-market strategies. You'll partner closely with teams across customer success, sales, product management, and marketing & communications to drive marketing strategies and the creation and optimization of content that resonates with our audiences.

You’ll work closely with Sales & Customer Success teams to share our products and services with customers and provide client-facing support at industry events.

Responsibilities

• Be the expert on our market, buyers, users, and competitors to inform marketing, product, growth, and client engagement strategies
• Develop and execute product positioning, value propositions, and go-to-market strategies for new offerings, including new features, products, and services
• Create compelling product messaging, storylines, and market-facing content (sales collateral, case studies, thought leadership) that differentiates Flatiron from competitors and enables the sales and customer success teams to deepen relationships with strategic accounts
• Drive research for market and customer insights that capture the voice of the customer and inform strategies across marketing, product, growth, and retention
• Develop and maintain a client-facing version of the Point of Care product roadmap (presented to customers 2x/year)
• Partner cross-functionally to explore the feasibility of new ideas and identify opportunities to enhance and further differentiate existing offerings
• Drive commercial success by executing marketing tactics — including conferences/events, web presence, and digital demand generation — in close collaboration with the broader marketing organization and cross-functional teams
• Develop content and provide on-the-ground support for sales, customer success, and members of the Leadership Team at industry events and conferences

Requirements

• 4+ years of experience working with marketing, sales, go-to-market strategy, and/or product teams, ideally with a focus in B2B healthcare
• Excellent communication and storytelling skills, with the ability to synthesize and simplify complex ideas for a range of audiences, including customers and executive stakeholders
• Exceptional project management skills and a proven ability to manage multiple projects simultaneously across a variety of timelines, collaborators, and stakeholders
• Strong interpersonal and stakeholder management skills, with the ability to drive cross-functional initiatives in a matrixed organization
• Passion for developing subject matter expertise and an entrepreneurial spirit, with the ability to execute with minimal direction
• Experience developing product positioning and compelling sales collateral and marketing materials
• Ability to effectively prioritize competing opportunities, adjusting based on market conditions and feedback from the field
• Experience in B2B healthcare product marketing or healthcare consulting
• Comfort with ambiguity and demonstrated initiative in formulating solutions in challenging situations

Preferred Qualifications

• Experience in B2B healthcare product marketing, ideally with exposure to health systems and/or oncology
• Familiarity with real-world evidence and/or electronic health records
• Track record of increasing responsibility throughout your career

Schedule

In this hybrid role, you’ll have a defined work location that includes work from home and 3 office days set by you and your team.

Benefits

• Work/life autonomy via flexible work hours and flexible paid time off
• Comprehensive compensation package
• 401(k) contribution to help you reach your retirement planning goals
• Financial health resources including 1:1 financial advice
• Mental well-being tools and services
• Parental benefits and policies including family-building care and generous leave
• Path to parenthood programs supporting fertility, adoption, and surrogacy
• Travel support for safe healthcare services
• Lifestyle spending account for perks that make sense for you and your family
• Continuous learning through professional development programs
• Celebration of diversity in the workplace

Pay

Salary Range: $114,400 - $157,300. Base pay offered may vary depending on job-related knowledge, skills, and experience. An annual bonus and equity may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.