Manager, Product Marketing

Requisition ID: 72859

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, the only major U.S.-based manufacturer of kitchen and laundry appliances. In 2025 the company reported approximately $16 billion in annual net sales—close to 90 % of which were in the Americas—employing 41,000 people across 35 manufacturing and technology research centers. The portfolio includes iconic brands such as Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. More information is available at WhirlpoolCorp.com.

About the Role

The Product Marketing Manager will join the Cooking organization on the Product Planning & Strategy team. This role is responsible for developing and executing Cooking Category insights, product plans, and strategic projects for Whirlpool’s portfolio of brands, working closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to deliver the five‑year product roadmap. The manager also monitors competitive activity and marketplace trends.

Responsibilities

• Drive long‑term product planning strategies for cooking by understanding consumer needs, shopping behaviors, product design aesthetics (First Moment of Truth), and functional benefits (Second Moment of Truth) to create effective sales plans.
• Harness consumer insights, shopper insights, purchase drivers, and other research to make fact‑based, consumer‑driven product/feature trade‑off decisions that support brand positioning.
• Collaborate with the finance team to develop and present project business cases, including pro forma financials, capital requirements, and other decision metrics.
• Act as global marketing lead for advanced development project teams, coordinating the voice of the consumer across regions.
• Use data, competitive assessments, and forecasting to drive business strategy and decisions.
• Drive projects from Advanced Development to Production Project Readiness.

Minimum Requirements

• Bachelor’s degree
• 5+ years of experience in marketing, brand management, product management, or a similar discipline

Preferred Skills and Experience

• Bachelor’s degree in Marketing or a related field (Master’s Degree preferred)
• Strong leadership and communication skills, both written and verbal, with the ability to present information analytically and creatively
• Excellent critical thinking, sound judgment, and effective decision‑making ability
• Proven success working in a fast‑paced, complex matrixed environment
• Strong strategic and analytical mindset
• Strong business acumen with the ability to use insights to drive action
• Highly collaborative, able to build solid working partnerships across functional groups

Benefits

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more
• Beautiful, recently renovated office space with a Barista Bar, biking/walking trails, and access to The Eddy – an early childhood center (subject to availability and additional costs)
• Always On Flexibility – autonomy to manage personal, family, and outside‑of‑work commitments
• Two‑Week Work from Anywhere – minimum one‑week increments for a total of two weeks per year
• Sabbatical – four weeks paid leave after every five years of service

Schedule

Employees in this role work in‑person Monday through Friday.