Manager, Product Marketing

About the role

As a Product Marketing Manager for the Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth. This position can be remote or based at one of the company's major offices in the US, with up to 5% travel expected for events, client meetings, and internal meetings. You will report to the VP, Products & Marketing.

Responsibilities

• Messaging and Positioning: Develop compelling, persona-based messaging and supporting materials that communicate Aurora suite benefits to legal professionals and corporate clients; conduct customer interviews and stakeholder sessions to deliver market insights and ensure customer voice is reflected in marketing materials; lead customer discovery sessions and message validation initiatives to optimize positioning; create value proposition frameworks that translate technical features into business outcomes.
• Go-to-market Planning and Execution: Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies; work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics; develop and refine customer personas and identify expansion opportunities for existing accounts; analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.
• Market Research and Competitive Intelligence: Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including buying behavior, product usage, and success metrics; monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis; maintain competitive battlecards and positioning strategies to enable sales team effectiveness; contribute to customer advisory board planning and engagement initiatives.
• Content Development and Sales Enablement: Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle; create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content; develop thought leadership content such as whitepapers, blog posts, and industry reports; build customer advocacy programs and manage referral initiatives to drive organic growth.
• Marketing Operations and Analytics: Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance; implement attribution modeling to track marketing impact on pipeline and revenue; collaborate with marketing operations to ensure seamless data flow across technology platforms; use customer data platforms to analyze engagement patterns and inform strategy decisions.

Qualifications

• Minimum Education Requirements: Bachelor's degree in Business, Marketing, Engineering, or related field.
• Minimum Experience Requirements: 3-7 years of B2B product marketing, product management, or similar experience in technology companies.
• Strong written and verbal communication skills with ability to present to executive-level audiences.
• Demonstrated problem-solving, analytical thinking, and decision-making capabilities.
• Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously.
• Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms.
• Preferred Qualifications: Experience in law firms, legal technology, or the eDiscovery industry; experience with asset production software such as Adobe suite, Canva, and Figma; familiarity with AI/ML applications in product marketing and legal technology; background in SaaS business models and B2B customer lifecycle management; completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.).