Manager, Product Marketing

About the Role

Develops and drives a cohesive, overarching marketing strategy for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services. Operationalizes and standardizes the Product Marketing function, working with leaders in Marketing and Product to develop an efficient framework. Acts as a primary/front-line spokesperson for all things Product Marketing. Creates and updates messaging guidelines that will differentiate OEC in the automotive Software as a Service market.

Responsibilities

• Drives, creates, and communicates messaging guides for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services based on relevant buyer and user personas. Partners cross-functionally on execution and refresh of key messaging.
• Serves as the internal subject matter expert on market intelligence and the target audience; understands their challenges and goals, competition, and how to outcompete them.
• Defines marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities with the greatest areas of opportunity.
• Defines and executes a cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs, developing necessary content (eBooks, white papers, success stories, interactive assets, videos, ROI tools). Collaborates with execution resources and Product Marketing specialists for content activation and placement.
• Enables the Sales Team to effectively communicate the value of OEC to customers and develops tools to increase sales productivity.
• Supports Marketing Leadership in developing and maintaining relationships with industry groups, analysts, thought leaders, and press to support awareness activities.
• Drives thought leadership activities, including articles, blogs, videos, speaking engagements, etc.
• Drives, leads, and executes a cohesive global product launch plan to generate interest, raise awareness, and secure customers.
• Helps set, track, and drive key Product Marketing metrics.

Qualifications

• A bachelor’s degree from an accredited college or university, with a focus in business, marketing, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered.
• At least 6 years of experience in product marketing, along with a minimum of 2 years in a people-leader management role.
• Experience in the software as a service/technology industry is highly preferred.

Skills

• Demonstrable demand generation, growth marketing, and product marketing experience.
• Creating, refining, and owning strategic marketing plans for one or more products.
• Owning campaign planning and execution from start to finish.
• Leading and developing a team of direct reports.
• Exceptional verbal and written communication skills, with the ability to communicate across channels to a diverse audience.
• Ability to develop and maintain strong cross-functional partnerships with internal stakeholders, including Sales, Marketing, Customer Success, Product Management, and senior leaders.
• Effective in influencing, negotiation, and change management.
• Ability to articulate/translate technical product and service capabilities into simple, audience-appropriate content.
• Strong organizational skills, with the ability to manage commitments, schedules, and deadlines.
• Highly collaborative, with a strong track record of planning, building, and managing product launches to drive awareness, demand, and pipeline.
• Displays passion and accountability for work outcomes.

Other Requirements

Candidates must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future. We are unable to provide visa sponsorship for this position.

Why Work at OEC?

What makes working at OEC awesome varies from employee to employee. For some, it's the flexibility—whether it's remote work, hybrid, or in-person roles—spanning multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. It could also be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward-thinking and drive innovative solutions for the automotive parts and repair industry.