Manager of Growth & E-Commerce

We need to output HTML fragment with sections: Role Overview (maybe as

?), but they said use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However the posting has sections like Role Overview, DTC Growth and Revenue, Paid Media and Marketing Investment, TikTok Shop, Creator Affiliates, and Partnerships, Email, SMS, Customer Acquisition & Retention, Analytics and Reporting, What Success Looks Like, and some company info. We need to map these to appropriate headings. The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those headings only if content exists. We need to decide which sections correspond. We have a role overview paragraph at start: "Role Overview The Manager of Growth & E-Commerce will report to the Director of Marketing and lead Fore All’s DTC growth strategy..." That's basically an overview. Could map to "About the role". Use

About the role

then

with that paragraph. Then responsibilities: many bullet-like paragraphs: DTC Growth and Revenue, Paid Media and Marketing Investment, TikTok Shop..., Email..., Analytics and Reporting. Those are responsibilities. So we can have

Responsibilities

and then a

• for each bullet. However we need to preserve all substantive information; we can break each major duty into list items. We also have "What Success Looks Like" which could be considered "Qualifications" or maybe "Skills"? Actually success metrics are outcomes, not qualifications. Could be placed under "Skills"? But better to treat as "Qualifications"? Not exactly. The instruction says include a section ONLY when posting has real, specific content for it. We have content for success metrics; we could create a section like "Key Performance Indicators" but not in allowed list. The allowed list is just examples; we can use other headings? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Probably we should stick to those headings. Success metrics could go under "Skills" or "Qualifications"? Not ideal. Maybe we can treat as "Skills" (they are metrics of success, not skills). Could also omit if not fitting. But we need to preserve ALL substantive information; we cannot drop success metrics. So we need a section for it. Perhaps we can use "Qualifications" to hold success metrics? Not accurate but it's a heading we can use. Or we could create a custom heading like "Success Metrics" but instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Safer to use one of those headings that fits best: maybe "Skills" could contain success metrics? Not really. "Qualifications" could contain success metrics? Not really. However we could treat success metrics as part of "Responsibilities" (they are outcomes expected). Could embed them as a list under Responsibilities as well. But they are separate section "What Success Looks Like". Might be okay to merge into Responsibilities as bullet points. Similarly, the company info about Worldwide Golf family could be considered "About the company" but not in list. Could drop? It's substantive but not required headings. Could we put under "About the role"? Might be okay to add a paragraph after overview. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to include that info somewhere. Could add a

  after overview under About the role. Also there is a line about CA residents privacy notice; that's boilerplate legal; we should remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So drop that line. Also there is "Fore All is part of the Worldwide Golf family..." that's not boilerplate; it's company description. Keep. Now we need to avoid repeating job title as heading. The page already shows it, so we don't add a heading for Manager of Growth & E-Commerce. We also need to not put Job ID/requisition numbers as headings; none present. Now construct HTML. Structure:

  About the role

  Role Overview The Manager of Growth & E-Commerce will report to the Director of Marketing and lead Fore All’s DTC growth strategy across e-commerce, paid media, TikTok Shop, creator affiliates, customer acquisition, conversion, retention, email and SMS strategy, customer segmentation, and digital merchandising. This role should also support the broader marketing team through project management, partner communication, budget oversight and coordination, and hands-on content creation across these platforms, efficiently moving initiatives from strategy through execution. Working closely with the Director of Marketing, this person will help determine where Fore All should invest its marketing time and budget, which platforms and partnerships produce meaningful returns, and how marketing and inventory strategies should work together to drive profitable revenue. This is not a traditional brand-marketing position. We are looking for a growth leader who understands how marketing, merchandise, inventory, content, and the customer journey work together to produce measurable business results. The ideal candidate is both strategic and hands-on. They can build and execute a growth plan, analyze performance, manage outside partners and internal team members, and quickly adjust investments based on real-time data. They understand that revenue growth must be balanced with profitability, inventory health, customer experience, and long-term brand value.

  Then maybe add company description as another paragraph under same section? Could add another

  after that.

  Fore All is part of the Worldwide Golf family, which includes well-renowned golf retail and e-commerce brands, including: Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers' Warehouse | Van's Golf Shops | Uinta Golf | Las Vegas Golf Superstore | Golfdom | Mike's Golf Outlet | Golf and Ski Warehouse | Cool Clubs | Worldwidegolf.com | Fairwaystyles.com | Globalgolf.com | Getclubs.co

  Now Responsibilities section. We need to list duties: - DTC Growth and Revenue: own strategy and performance of Fore All’s direct-to-consumer revenue channels; develop annual, quarterly, and monthly growth plans tied to revenue, profitability, inventory, and customer-acquisition goals; work with Director of Marketing to establish DTC budgets, performance goals, and growth priorities; identify products, audiences, platforms, campaigns with greatest growth potential; monitor daily/weekly performance and adjust strategies; build forecasts and provide clear reporting on revenue performance, opportunities, risks, recommended actions; present growth results and strategic recommendations to Director of Marketing and leadership team. - Paid Media and Marketing Investment: lead paid advertising across Meta, Google, TikTok, other platforms; manage internal team members, agencies, freelancers, platform partners; recommend where to invest marketing budget based on performance, customer behavior, inventory availability, company priorities; track and improve ROAS, CAC, contribution margin, conversion rate, marketing efficiency; develop testing strategies across audiences, creative, messaging, offers, landing pages, platforms; partner with Director of Marketing to ensure performance campaigns align with overall brand strategy and marketing calendar; ensure paid campaigns support immediate revenue goals and long-term customer growth; work alongside Director of Marketing to evaluate partnership performance and help manage communication, deliverables, timelines, budgets, execution across growth-focused marketing partnerships. - TikTok Shop, Creator Affiliates, and Partnerships: build and manage TikTok Shop and creator-affiliate growth strategy; recruit, develop, retain creators who authentically represent Fore All customer and brand; establish commission structures, product-seeding strategies, content expectations, performance benchmarks; track creator performance and invest more deeply in partnerships that generate measurable revenue and customer growth; identify emerging social-commerce platforms and partnership opportunities aligning with Fore All’s audience; collaborate with brand and content teams to create consistent pipeline of high-performing creative assets; assist with hands-on content ideation and creation for e-commerce, paid media, TikTok Shop, creator affiliate, email, SMS, other growth channels; ensure creator and affiliate programs aligned with broader brand strategy established by Director of Marketing. - Email, SMS, Customer Acquisition & Retention: develop strategies to acquire new customers while increasing lifetime value of existing customers; own and continuously evolve Fore All’s email and SMS growth strategy in partnership with Director of Marketing, bringing creative ideas for how these channels can drive revenue while strengthening customer experience; build thoughtful customer segments based on purchase history, browsing behavior, engagement, product affinity, lifecycle stage, VIP status, geography, other relevant data; develop targeted campaigns so right customers receive right product, message, offer, content rather than broad one-size-fits-all; identify creative opportunities for personalized email and SMS campaigns around launches, back-in-stock, complementary products, lapsed customers, high-value customers, VIPs, other behaviors; develop and optimize automated email and SMS flows across welcome, browse abandonment, cart abandonment, post-purchase, win-back, replenishment, VIP, other key lifecycle moments; lead strategy, development, launch, ongoing optimization of Fore All’s customer loyalty program, including rewards, tiers, benefits, referral opportunities, personalized experiences designed to increase engagement, repeat purchase, customer lifetime value; partner with Director of Marketing to ensure program and its benefits aligned with Fore All’s broader brand and community strategy; analyze customer segments, repeat-purchase behavior, cohorts, product affinities; create personalized customer journeys and offers based on customer behavior and lifecycle stage; test subject lines, send times, creative, messaging, offers, segmentation, cadence, customer journeys to continually improve performance; work closely with creative and brand teams to ensure retention messaging feels distinctly Fore All while achieving measurable growth goals; balance acquisition and retention investments to support sustainable, profitable growth. - Analytics and Reporting: build clear reporting dashboards that connect marketing activity to revenue, margin, inventory, profitability; establish performance benchmarks and hold internal and external partners accountable for measurable results; translate complex data into clear recommendations for Director of Marketing and leadership team; maintain strong understanding of attribution while recognizing its limitations across different platforms; create a culture of testing, learning, accountability, continuous improvement; report on email and SMS performance by audience and segment, identifying actionable opportunities to improve conversion, retention, repeat purchase, customer lifetime value. Now we could also include success metrics as part of Responsibilities or maybe as a separate section "Qualifications"? But we can add a subsection under Responsibilities as list items for success metrics. However we already have many list items; we could add a separate

  Success Metrics

  but not in allowed list. Safer to incorporate into Responsibilities as additional bullet points. Success metrics list: Profitable DTC revenue growth; Marketing efficiency and return on investment; Customer-acquisition cost; Contribution margin; E-commerce conversion rate; Average order value; New-customer growth; Repeat-purchase rate and customer lifetime value; Email and SMS revenue and conversion performance; Customer-segment and lifecycle performance; Retention-flow performance; Loyalty program growth and engagement; Inventory sell-through and weeks of supply; Full-price selling; TikTok Shop and creator-affiliate revenue; Launch and campaign performance; Forecast accuracy. We can add these as bullet points under Responsibilities after the other duties, maybe as a separate
  but still under same heading. Now we need to ensure we don't include boilerplate like "CA residents: Please review our California Applicant Privacy Notice HERE." Remove. Now output only HTML fragment. Let's craft. We'll have:

  About the role

  ...

  Fore All is part of the Worldwide Golf family, which includes well-renowned golf retail and e-commerce brands, including: Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers' Warehouse | Van's Golf Shops | Uinta Golf | Las Vegas Golf Superstore | Golfdom | Mike's Golf Outlet | Golf and Ski Warehouse | Cool Clubs | Worldwidegolf.com | Fairwaystyles.com | Globalgolf.com | Getclubs.co

  Responsibilities