E-commerce & Growth Marketing Manager
Base Career · La Palma, CA · 3 wk ago
SalesFull-time
Qualifications
- 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC
- Strong Shopify / DTC e-commerce experience
- Hands-on experience managing Meta Ads and Google Ads
- Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV
- Experience with GA4 and digital marketing analytics
- Experience with CRM and lifecycle marketing, preferably Klaviyo
- Experience with CRO and A/B testing
- Understanding of attribution, tracking, pixels, and UTMs
- Strong analytical skills with the ability to translate data into actionable business decisions
- Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners
- Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered
- Hands-on experience growing a skincare or beauty brand through DTC/e-commerce
- Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics
- Experience with Triple Whale or similar attribution platforms
- Experience with TikTok Ads and TikTok Shop
- Affiliate and influencer/creator marketing experience
- Customer segmentation and personalization experience
- Familiarity with AI-powered marketing and automation tools
- Experience with high-growth or early-stage consumer brands
- Bilingual Korean/English preferred, but not required