Manager of Ecommerce

About the role

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal. The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family’s ecommerce revenue, reach, and relationships through the online store and other digital channels.

Essential Duties/Responsibilities

• Marks performance scorecard and reports on results
• Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices
• PARTNERS WITH THE DIGITAL ENGAGEMENT TEAM TO INTEGRATE THE ECOMMERCE STORE INTO THE CONSTITUENT JOURNEY
• MANAGES PRODUCT PROMOTION ON INTERNAL WEBSITES AND COMPANY EMAIL PLATFORM, SUCH AS FOTF.COM, ADVENTURESINODYESSY.COM, ETC.
• REPORTS AND ANALYZES DEFINED METRICS, COMPLETE WITH ACTION ITEMS FOR IMPROVEMENT
• OWNS AND MANAGES THE BIGCOMMERCE PLATFORM
• OWNS AND MANAGES FOCUS DIGITAL (SALESFORCE PLATFORM)
• TRAINS FOCUS STAFF ON BIGCOMMERCE AND SALESFORCE PLATFORMS
• MANAGES WEB ANALYTICS PLATFORMS FOR THE ECOMMERCE STORE AND DIGITAL DELIVERY WEBSITE, TRANSLATING DATA INSIGHTS INTO ACTIONABLE RECOMMENDATIONS FOR SITE AND CAMPAIGN OPTIMIZATION
• DRIVES REVENUE GROWTH THROUGH CONVERSION RATE OPTIMIZATION (CRO), APPLYING A/B TESTING, UX IMPROVEMENTS, AND INDUSTRY BEST PRACTICES TO IMPROVE FUNNEL PERFORMANCE
• OPTIMIZES THE ECOMMERCE STORE AND DIGITAL DELIVERY WEBSITE FOR ORGANIC SEARCH (SEO)
• PARTNERS WITH ADVERTISING TEAM TO DEVELOP AND EXECUTE PAID ADVERTISING CAMPAIGNS
• MANAGES DIGITAL MARKETING CHANNELS, SUCH AS ITUNES, AMAZON, AND GOOGLE PLAY
• OWNS AND MANAGES STRATEGIC RELATIONSHIPS WITH THIRD-PARTY FULFILLMENT AND LOGISTICS PARTNERS, ENSURING SERVICE-LEVEL AGREEMENTS AND OPERATIONAL STANDARDS ARE MET
• DEVELOPS DEMAND FORECASTS FOR ALL MARKETING CAMPAIGNS AND COORDINATES WITH SUPPLIERS AND FULFILLMENT PARTNERS TO ENSURE TIMELY AND ACCURATE INVENTORY AVAILABILITY
• MANAGES INVENTORY LEVELS FOR FOCUS-OWNED PRODUCTS ACROSS MULTIPLE FULFILLMENT CHANNELS, INCLUDING IN-HOUSE WAREHOUSING, THIRD-PARTY LOGISTICS (3PL) PROVIDERS, AND DROPSHIP ARRANGEMENTS, TO ENSURE ADEQUATE STOCK AVAILABILITY AND MINIMIZE FULFILLMENT DISRUPTION
• SERVES AS POINT OF CONTACT FOR DIGITAL PRODUCT VENDORS
• MANAGES AND GOVERNS THE PRODUCT MASTER CATALOG, INCLUDING SKU SETUP, PRODUCT ATTRIBUTES, PRICING, AND DATA INTEGRITY ACROSS ECOMMERCE AND FULFILLMENT SYSTEMS
• MANAGES THE ECOMMERCE P&L, OVERSEEING REVENUE, COST OF GOODS, AND OPERATING EXPENSES TO ACHIEVE FINANCIAL TARGETS AND INFORM STRATEGIC INVESTMENT DECISIONS
• MANAGES THE ECOMMERCE TEAM
• TRAINING AND DEVELOPMENT OF STAFF ON ECOMMERCE BEST PRACTICES, AS WELL AS PROFESSIONAL DEVELOPMENT
• MANAGES DEPARTMENT BUDGET

Managerial Breadth/Scope of Job

Supervises a team of 1-3 staff

Working Environment/Physical Requirements

Office environment

JOB QUALIFICATIONS/REQUIREMENTS

• Character/Spiritual: Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”
• Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
• Engages in Christian ministry
• Demonstrates behaviors aligned with FOF core values
• Personal Characteristics: Lead by example, Strong team player, Detailed oriented, Initiative and action oriented, Good problem-solving skills
• Knowledge/Experience: Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent, 5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution, Strong knowledge in e-commerce and digital distribution industry, Experience in working with iTunes, Amazon and other digital service providers preferred, Working knowledge of CBA, Special Markets, and Christian publishing industry preferred, Working knowledge of financial reports, Working knowledge of Focus on the Family mission, philosophy, core values, and priorities, Experience in brick-and-mortar retail a plus