Manager, Growth, Marketing & Ecommerce

Key Responsibilities

• Develop and execute integrated marketing and ecommerce strategies that drive profitable revenue growth.
• Manage and optimize ecommerce channels, including Shopify, Amazon, Walmart Marketplace, and other online marketplaces.
• Lead digital marketing initiatives across paid media, email, SMS, SEO, social media, affiliate marketing, and performance marketing.
• Drive customer acquisition, conversion, retention, and lifetime value through data-driven marketing programs.
• Manage product launches, ecommerce merchandising, promotional calendars, and omnichannel marketing campaigns.
• Partner with Sales to support wholesale and retail accounts through trade marketing, dealer marketing, and sales enablement initiatives.
• Track marketing performance, analyze KPIs, and provide actionable insights to optimize business results.
• Manage agency partners and marketing vendors while ensuring projects are delivered on time and within budget.
• Collaborate cross-functionally with Product Development, Finance, Operations, and global teams to execute business initiatives.
• Ensure consistent brand positioning and customer experience across all digital and offline touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 6–10+ years of progressive experience in growth marketing, digital marketing, ecommerce, or brand marketing.
• Proven success managing Shopify and ecommerce businesses with measurable revenue growth.
• Strong expertise in performance marketing, CRM, customer lifecycle marketing, analytics, ecommerce merchandising, and digital acquisition.
• Experience managing agency partners, marketing budgets, and cross-functional initiatives.
• Experience within premium consumer products, luxury, fashion, watches, jewelry, accessories, or lifestyle brands is strongly preferred.
• Strong analytical skills with the ability to translate data into actionable business strategies.
• Excellent communication, project management, and organizational skills.