eCommerce Manager, Growth & Optimization

About the role

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Responsibilities

• Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
• Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
• Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
• Define success metrics for key initiatives and track post-launch impact to prove ROI.
• Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
• Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.
• Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
• Conduct funnel and abandonment analysis to identify friction points and growth opportunities.
• Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
• Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
• Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
• Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
• Hands-on experience running A/B and multivariate testing programs end-to-end.
• Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
• Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
• Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
• Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
• Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

Pay

The pay scale for this position is $100,000.00 - $160,000.00.