Growth Marketing Manager, Ecommerce

Growth Performance

• Own key growth metrics including revenue, CAC, AOV, LTV, conversion rate, customer acquisition
• Identify opportunities to improve customer acquisition efficiency and lifetime value across Shopify, Amazon, Meta, Google, email, and other channels
• Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
• Support product launches and promotional campaigns across all channels

Agency & Channel-Specialist Management

• Serve as the primary manager for our marketing agencies and contractors
• Cook up work across paid media, email marketing, creative production, social media, and content teams
• Establish clear priorities, timelines, and accountability
• Ensure all partners are aligned around company goals and growth objectives

Creative Strategy & Execution

• Build and manage a structured creative roadmap in partnership with our Creative Production Manager
• Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns
• Analyze creative performance and translate insights into future testing plans
• Help ensure a consistent and compelling brand experience across all customer touchpoints

Reporting & Planning

• Create and maintain weekly marketing performance dashboards
• Present insights, recommendations, and priorities directly to leadership
• Help develop monthly and quarterly growth plans
• Support budgeting and forecasting for marketing investments