Ecommerce and Growth Marketing Manager

About the role

Build Something. Own the Results. Grow Your Earnings. Are you entrepreneurial, commercially driven, and excited by the idea of building new revenue streams—not just managing someone else's marketing calendar? Alexia Admor is looking for an ambitious, resourceful, and innovative E-Commerce & Growth Marketing Manager to help take our business to the next level. This is a unique opportunity to operate with an entrepreneurial mindset inside an established contemporary women's fashion brand, with existing retail distribution, substantial product resources, and the infrastructure to support meaningful growth.

We're looking for someone who sees opportunity where others see obstacles. Someone who is constantly thinking about new ways to acquire customers, build partnerships, leverage technology, create compelling campaigns, and, most importantly, turn ideas into profitable sales. You'll work directly with senior leadership, have meaningful autonomy to develop and execute your ideas, and participate financially in the measurable success you help create. This is not a position where your earning potential is limited to your base salary. We believe people who generate exceptional results should have the opportunity to earn exceptional compensation. If you've ever wanted the freedom to think and operate like an entrepreneur while benefiting from the resources of an established company, we'd love to meet you.

About the company

Alexia Admor is a contemporary women's apparel brand specializing in sophisticated dresses, elevated sportswear, and versatile fashion designed for the modern woman. Our collections are sold through established national retail partners and digital channels, including our direct-to-consumer Shopify store. We're now focused on accelerating growth through innovative digital marketing, influencer partnerships, direct-to-consumer customer acquisition, and the development of new wholesale and B2B sales channels. We have the product, infrastructure, and industry experience. We're looking for the right individual to help unlock new opportunities.

Responsibilities

Grow Our Shopify Direct-to-Consumer Business

• Take an active role in transforming our Shopify store into a more powerful, profitable sales channel.
• Develop and execute creative customer acquisition and revenue growth strategies.
• Manage and optimize digital advertising across Meta, Google, and emerging platforms.
• Build high-performing email and SMS campaigns using Klaviyo.
• Improve website merchandising, conversion rates, customer retention, and repeat purchases.
• Develop innovative promotional campaigns, product launches, and targeted customer offers.
• Identify opportunities to increase average order value and customer lifetime value.
• Analyze performance and continuously test new approaches to improve profitability.

Build an Influencer, Creator & Affiliate Marketing Engine

• Identify and recruit influencers, content creators, stylists, and brand ambassadors.
• Develop product gifting, affiliate, and performance-based creator partnerships.
• Build creative campaigns featuring styling videos, try-on content, lifestyle imagery, and authentic product storytelling.
• Establish scalable influencer outreach and relationship-management processes.
• Turn creator-generated content into compelling Shopify, social media, and paid advertising assets.
• Explore innovative collaborations and partnerships that introduce Alexia Admor to new audiences.
• Track campaign performance, customer acquisition, attributable sales, and profitability.

Develop New Wholesale & B2B Revenue Channels

• Identify and prospect independent boutiques, specialty retailers, online sellers, and other wholesale opportunities.
• Develop creative outbound sales campaigns using email, LinkedIn, CRM platforms, and AI-powered prospecting tools.
• Help build and grow our Shopify B2B wholesale business.
• Create compelling wholesale offers, curated assortments, and targeted sales presentations.
• Develop relationships with new accounts and convert prospects into repeat customers.
• Build an organized, measurable sales pipeline.
• Explore unconventional distribution channels and creative ways to monetize merchandise profitably.

Use AI, Automation & Emerging Technology to Drive Growth

• Use AI tools to research customer segments, identify sales opportunities, and develop marketing strategies.
• Leverage generative AI for advertising concepts, copywriting, campaign development, and content creation.
• Automate repetitive marketing, prospecting, and sales workflows.
• Identify new platforms and technologies that can improve efficiency and accelerate growth.
• Test new approaches quickly, measure outcomes, and scale what works.