eCommerce Optimization Manager

About the role

Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing site experience, category management, brand management, and creative design. Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion.

Responsibilities

• Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences.
• Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations.
• Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction.
• Manage, maintain, and conduct QA on the storefront daily.
• Support digital marketing plans including enhancement of brand image and key initiatives.
• Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels.
• Execute website changes to support initiatives partnering with outside agencies and other internal teams.
• Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications.
• Continually gauge usability and content