eCommerce Site Merchandising & Optimization Manager

Job Responsibilities

• Own merchandising optimization across homepage, collections, navigation, promotional pages, LP’s and featured product experiences.
• Maintain seasonal campaigns, product priorities, and promotional updates.
• Ensure site content remains current, accurate, and aligned with business priorities.
• Continuously optimize product placement and customer discovery.

Site Performance & Analysis

• Monitor website performance and identify strengths, weaknesses, and opportunities.
• Track key ecommerce metrics including: Conversion Rate (CVR), Revenue Per Visitor (RPV), Average Order Value (AOV), Lifetime Value (LTV), Subscription Uptake Rate.
• Analyze customer behavior using analytics and heatmap tools.
• Translate insights into recommendations and action plans.

Customer Experience Optimization

• Identify friction points and opportunities throughout the customer journey.
• Recommend and implement improvements to merchandising, product presentation, and navigation.
• Support ongoing experimentation and optimization initiatives.

Cross-Functional Coordination

• Partner with Marketing, Creative, Science, Operations, and Technical teams to execute website updates.
• Ensure dependencies are identified early and work moves efficiently between teams.
• Surface risks and blockers proactively.

Operational Excellence

• Maintain launch calendars, merchandising trackers, and documentation.
• Cook QA processes and ensure a high level of execution quality.
• Develop repeatable processes that improve speed and reduce errors.

AI & Process Improvement

• Leverage AI tools to improve efficiency and reduce manual work.
• Identify opportunities to automate repetitive tasks and streamline workflows.
• Support adoption of emerging technologies across e-commerce operations.