eCommerce Optimization Specialist

What You’ll Be Doing

• Become an expert on our branded websites including conversion metrics, customer behavior, and engagement.
• Help develop, implement and maintain an A/B testing strategy for our branded websites that leverages data and insights to improve customer experience and conversion rates.
• Increase revenue generated on branded websites by increasing customer engagement, cart sizes/AOV, frequency of purchases, account creation, and subscription-opt-in.
• Work closely with development, brand managers, and design teams to maintain an efficient pipeline of ideas that stay congruent with brand messaging, strategy, and goals.
• Continually look for ways to improve branded site experience, including but not limited to the customer account portal, subscription management, and PDP/PLP optimizations.
• Partner with UX to assess and enhance website performance, including site speed, user experience, navigation, etc to optimize customer experience.
• Create monthly and quarterly reports based on test results and other ongoing initiatives.

Qualifications

• Proficiency in eCommerce platforms, analytics tools, and related technologies.
• A strong understanding of website content management systems, including Salesforce and Wordpress.
• Data-driven and results-minded.
• Ability to independently organize and implement several multi-step projects at once.
• Basic HTML/CCS proficiency a plus.
• Creative thinking, excellent organization skills and high attention to detail.
• Ability to build strong relationships with proactive follow-up.
• Must have a robust willingness to learn, support, and actively participate in the growth of the business.

Pay, Benefits & Schedule

The base salary range is $67,000 - $89,400, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.